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Digital Content Manager

Digital Content Manager

Bodycraft Salon Spa and ClinicRepublic Of India, IN
23 days ago
Job description

Content Creator / Social Media Manager : -

Location : Bangalore

Experience Required : 2–4 years

Industry : Medical Aesthetics, Beauty & Wellness

About Bodycraft Clinic : -

Bodycraft Clinic is a trusted chain of dermato cosmetology and wellness clinics, known for patient-fi rst care and world-class expertise. We’re looking for a Content Creator / Social Media Manager who can bring our ethos to life across social media, while creating authentic and engaging content for both Bodycraft Clinic and our Founder and Medical Director’s Instagram & LinkedIn presence.

Role Overview : -

You will be responsible for creating educational, engaging, and visually appealing content that highlights our clinic’s treatments, patient journeys, and medical expertise. You’ll work closely with Dr. Mikki and our team to manage shoots, create reels, edit videos, and capture authentic in-clinic moments.

Key Responsibilities : -

Content Creation & Management

  • Create content for Bodycraft Clinic and our founder’s Insta, including reels, posts, stories, YouTube videos, and educational snippets.
  • Plan and execute in-clinic shoots with patients, doctors, and staff, focusing on treatments, processes, testimonials, and transformation journeys (before & after results).
  • Capture authentic, patient-first storytelling through testimonials, expert tips, and procedure insights.
  • Execute shoots using iPhone videography and basic equipment (ring light, mic, tripod) to ensure high-quality, professional-looking outputs.
  • Edit reels with engaging sound effects, smooth transitions, subtitles / captions, and trend-driven elements to maximize reach and engagement.
  • Understand the category demands and deliver content that highlights procedures, results, patient experiences, and medical expertise in an approachable yet professional way.

Brand & Community Alignment : -

  • Ensure all content reflects patient-first communication and the medical-grade ethos of Bodycraft.
  • Collaborate closely with our founder to create content that puts her on the map as a renowned dermat and ace Injector.
  • Capture patient stories, testimonials, and live interactions in an authentic, sensitive manner.
  • Trend Tracking & Research : -

  • Stay on top of Instagram / YouTube / social media trends and adapt them to the clinic’s brand voice.
  • Research patient and customer insights to craft relatable and informative content.
  • Engagement & Analytics : -

  • Interact with patients / customers at the clinic for authentic content opportunities.
  • Engage with the online community through comments, DMs, and feedback loops. Keep a clear tracker of leads received via your social
  • channels.

  • Track content performance and provide insights for improvement.
  • Qualifications & Skills : -

  • 2–5 years of experience in content creation and social media management.
  • Prior experience in beauty, healthcare, or wellness is a strong plus.
  • Profi ciency in Instagram Reels editing and basic video editing tools.
  • Hands-on experience with iPhone videography, lighting, mic, and tripod setups.
  • Strong aesthetic sense, attention to detail, and storytelling ability.
  • Excellent communication and interpersonal skills for working with doctors, patients, and staff .
  • Research-oriented and trend-savvy, with a balance of creativity and professionalism.
  • What We offer

  • Opportunity to shape the digital presence of a leading medical aesthetics brand.
  • Work closely with our founder and a team of medical & creative professionals.
  • Exposure to both creative content creation and patient-fi rst medical storytelling.
  • Growth in a collaborative and innovative environment.
  • NOTE : This role is not remote. You will work out of our flagship Indiranagar Clinic or Koramangala Corporate office 5 days a week. There may be some inter-city store travel, and travel to other city for store launches. Occasional working weekends may be required for store launches, key in-store events, for which a comp off will be provided.

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