Digital Content Lead

Job description

🌟 Social Media Manager

📍 Location : Turbhe, Navi Mumbai (on-site)

🧩 Experience : 3–4 years in social media marketing / content strategy, ideally with D2C, fashion, or lifestyle brands

About Nap Chief

At Nap Chief, we’re redefining kidswear with bold character-led designs, luxe-quality fabrics, and a brand voice that resonates with fun-loving kids and style-conscious parents alike.

We’re building a playful yet premium brand that stands out online — and we’re looking for someone who can help us do it even better every day.

What we’re looking for

We’re on the hunt for a Social Media Manager who isn’t just about posting pretty pictures. We need someone who can :

✅ Guide and keep a young creative team aligned toward shared goals

✅ Plan smarter and further ahead, so campaigns feel cohesive and fresh

✅ Research trends, competitors, and new formats to keep Nap Chief ahead of the curve

✅ Collaborate closely with design, product, and marketplace teams to ensure every post supports bigger brand and business objectives

Your day-to-day at Nap Chief

• ️ Own and manage the monthly social media calendar across Instagram, Facebook, YouTube & beyond
• ️ Guide reel ideation, influencer collaborations, and seasonal campaigns
• ️ Use analytics tools to track what’s working (and what’s not) — and share actionable insights
• ️ Set clear goals for the team / department and help everyone stay focused on achieving them
• ️ Mentor designers, writers, and video editors so creative output stays bold, fresh, and brand-right
• ️ Bring fresh, data-backed ideas to grow reach, engagement, and community

What makes you a great fit

✨ 3–4 years of hands-on social media or digital content experience (agency or brand)

✨ Natural leader who enjoys mentoring and structuring young teams

✨ Up to speed with meme culture, reels, influencer strategies & D2C growth tactics

✨ Strong planner, clear communicator, and excited to work on-site from Navi Mumbai (we’re open to outstation candidates willing to relocate)

Why join Nap Chief?

⭐ A growing, design-first brand with a bold personality

⭐ Young, creative team that loves what they do

⭐ Space to experiment, pitch new ideas, and truly own the brand’s social voice

📩 To apply : Send your resume and a short note on why you'd be a great fit to [iram@napchief.com]