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Digital Marketing Manager

Digital Marketing Manager

Varun Digital MediaHyderabad, Telangana, India
11 hours ago
Job description

Job Title : Digital Marketing Manager

Location : Begumpet, Hyderabad

Work Mode : WFO

Job Type : Full-Time

Required Exp. – 6+ years.

Role Overview :

We are seeking a visionary Digital Marketing Manager to lead AI-powered marketing strategies with a strong focus on SEO, LLM (Large Language Model) ranking, social media growth, and lead generation on a target-driven basis . This role requires a strategic leader and hands-on executor who can leverage AI, automation, and advanced digital strategies to deliver measurable business growth.

Core Responsibilities :

1. SEO & LLM Ranking :

  • Build LLM-first SEO frameworks to rank in AI-powered search platforms like ChatGPT, Gemini, Claude, and Perplexity.
  • Optimize web assets for semantic search, conversational queries, and structured data .
  • Conduct competitor / market analysis to identify LLM ranking opportunities .

2. Target-Driven Lead Generation :

  • Own end-to-end lead generation strategy (organic, paid, and AI-driven funnels).
  • Design and execute target-based campaigns aligned with monthly and quarterly sales goals.
  • Implement multi-channel demand generation (Google Ads, LinkedIn Ads, Meta, Email, Influencer Partnerships).
  • Use AI for predictive lead scoring, audience segmentation, and intent-based targeting .
  • Continuously optimize CPL (Cost per Lead) and improve MQL → SQL → Revenue conversion rates .

    • 3. AI-Powered Marketing & Automation :

  • Build autonomous marketing workflows using AI and automation platforms (Zapier, HubSpot AI, Salesforce Einstein, Marketo).
  • Leverage generative AI for personalized campaigns, scalable content, and chat-driven engagement .
  • Automate reporting, lead nurturing, and pipeline management .

    • 4. Social Media & Growth :

  • Create cross-platform growth strategies for engagement, community building, and lead generation.
  • Use AI-powered social listening to track trends, identify influencers, and manage brand reputation.
  • Run paid + organic campaigns optimized for conversions and awareness.

    • 5. Leadership & Collaboration :

  • Lead and mentor a digital marketing team (SEO, content, performance ads, social media, automation specialists).
  • Collaborate with sales, project managers, and product teams to align digital activities with revenue targets.
  • Drive a performance-driven culture , ensuring accountability and innovation across the team.

    • 6. Analytics & Reporting :

  • Build real-time dashboards integrating GA4, Looker Studio, BigQuery, and AI-based BI tools.
  • Track KPIs : leads generated vs. targets, ROI, automation efficiency, LLM visibility share, conversion rates .
  • Deliver monthly / quarterly reports to leadership, with actionable recommendations.

    • Key Skills & Competencies :

  • Proven expertise in target-driven lead generation (B2B & B2C).
  • Mastery in SEO + LLM optimization for emerging AI search.
  • Advanced knowledge of AI-powered marketing, automation, and growth hacking .
  • Proficiency in Google Ads, Meta Ads, LinkedIn Ads, Programmatic DSPs .
  • Strong leadership, cross-functional collaboration, and decision-making skills.
  • Analytical mindset with the ability to convert data into actionable strategy .

    • Qualifications :

  • Bachelor’s / Master’s in Marketing, Business, or Analytics.
  • 6–10 years of hands-on digital marketing experience , with at least 3 years in a managerial role.
  • Demonstrated track record of meeting or exceeding lead generation targets .
  • Certifications in AI-driven marketing, SEO, or digital automation tools are a plus.

    • Performance Metrics (KPIs) :

  • Qualified Leads Generated vs. Targets (MQLs, SQLs).
  • Cost per Lead (CPL) and ROI.
  • Organic + AI-driven visibility in search engines & LLMs.
  • % of marketing processes automated .
  • Team productivity and campaign success rates.

    • Apply Now!

    If you are interested in the above position, please share your updated resume at pavan@varundigitalmedia.com .

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    Digital Marketing Manager • Hyderabad, Telangana, India

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