Inbound & Product Marketing Specialist

Job Title : Inbound & Product Marketing Specialist- SAASLocation : Lagos | Full-TimeRole Overview : We are seeking an Inbound & Product Marketing Specialist to drive lead generation, storytelling, and sales enablement. This role combines inbound marketing with product marketing and converts high-quality leads while building strong product narratives.Responsibilities : Design and execute inbound campaigns (SEO, SEM, email, LinkedIn, industry platforms).Manage marketing automation & CRM tools (HubSpot, Zoho, etc.).Develop product positioning, messaging, and go-to-market campaigns.Create impactful content : case studies, whitepapers, blogs, videos, sales collateral.Collaborate with Sales & Product teams to support pipeline and growth initiatives.Requirements : 5– 10 years’ experience in B2B SaaS or platform marketing.Proven expertise in inbound funnels & content-driven campaigns.Strong storytelling and content creation skills.Hands-on with marketing automation & CRM tools.Data-driven mindset with strong communication skills.