Head – Marketing & Brand Strategy

Job Title : Head – Marketing & Brand Strategy

Organization : Excellencia Junior Colleges – CBSE & International Schools

Location : Hyderabad

Reports To : Director

Role Purpose

To architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges – CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom — driving trust, admissions, and long-term reputation.

Key Responsibilities

1. Brand Leadership

Define and evolve the brand identity in alignment with the school’s philosophy : innovation, wisdom, and global relevance.

• Create compelling storytelling around student success, faculty excellence, and institutional vision.
• Ensure consistent application of the brand identity across all touchpoints, including signage, brochures, digital platforms, and events.

2. Strategy & Planning

3. Digital & Performance Marketing

Oversee digital presence, including the website, SEO, SEM, Facebook / Instagram ads (Meta Ads), YouTube, LinkedIn, WhatsApp campaigns, and other key digital marketing platforms.

Optimize paid campaigns for lead generation and brand engagement.

Monitor analytics dashboards to track ROI, CPL (Cost Per Lead), and conversion ratios.

4. Admissions & Growth Marketing

Develop lead nurturing systems — from inquiry → counselling → conversion.

Build CRM automation for personalized parent communication.

Partner with the academic and counsellor teams to align brand voice with parent engagement.

5. Events, PR & Community Building

Plan and execute high-impact events, such as open houses, webinars, and educational conferences, while managing press coverage, alumni engagement, and strategic partnerships with innovation labs, universities, and global education bodies.

Build PR relationships with education journalists, bloggers, and award organizers.

Manage photo / video shoots and press releases that reflect authentic brand values.

6. Leadership & Team Development

Build and mentor a high-performing, cross-functional marketing team, including digital, design, content, and admissions, fostering a collaborative and data-driven work culture.

Partner with academic heads to create integrated campaigns celebrating learning excellence.

Foster a data-driven, creative, and collaborative culture within the team.

Desired Profile

MBA / PGDM in Marketing, Communications, or related field.

8–15 years of experience (preferably in education, edtech, or consumer brand sectors), with a strong track record of leadership in marketing and brand strategy.

Proven expertise in digital marketing, storytelling, and brand building.

Excellent communication, analytical, and team leadership skills.

Passion for education, creativity, and youth engagement.