Location : Bangalore
Function : Marketing Leadership
Reporting to : CEO
Seniority : Director / VP-level depending on experience
About Us
Manifest AI & BIK.Ai are building the future of eCommerce—an agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month. We’re scaling rapidly across the US, India & international markets, backed by leading investors like YC and Sequoia Capital, and on track to $20M+ ARR by December 2026.
We’re now hiring our first Head of Marketing to build, lead, and scale the marketing engine.
Role Overview
You will own the entire marketing function—brand, product marketing, demand generation, content, community, events, partnerships, PR, and marketing analytics. Your north star : generate pipeline, accelerate revenue, and build an iconic category-defining brand.
This is a high-ownership, strategic + execution role for someone who thrives in fast environments, loves storytelling, and understands SaaS growth levers deeply.
Key Responsibilities
Strategic Leadership
- Build and execute the GTM + full-funnel marketing strategy for US + global markets
- Define positioning, messaging, and narrative to own the “Agentic AI CRM for eCommerce” category
- Create annual and quarterly marketing plans aligned with revenue targets
Demand Generation & Growth
Own pipeline generation, conversion & marketing-sourced revenueBuild multi-channel campaigns—LinkedIn, ABM, email, paid, SEO, retargeting, influencer, communitiesPartner with sales to optimize lead routing, scoring, sequences, SLAs, and attributionReduce CAC and improve CAC paybackProduct & Category Marketing
Deeply understand product, roadmap, competition & customer psychologyLaunch features, agents, modules, case studies, sales enablement, pitch decks, playbooksConduct win / loss, user journey & market researchBrand, Content & Thought Leadership
Build a memorable brand voice, visual identity & storytelling engineOversee LinkedIn content, blogs, videos, newsletters, website, landing pagesTurn founders, advisors & customers into distribution channelsCommunity, Partnerships & Events
Scale RLOE, founder communities, ambassador + referral programsOwn sponsorships, conferences, AMAs, customer events, podcasts, PRData, Ops & Tooling
Build dashboards across pipeline, MQL→SQL→Win funnel, CAC, ROI, NRR liftOwn martech stack—HubSpot / mailchimp, automation, analytics, enrichment, ads toolsTeam Leadership
Hire, coach & scale specialists across growth, demand gen, PMM, content, design, eventsCreate a culture of experimentation, velocity, ownership & creativitySuccess Metrics
Pipeline created & influencedMarketing-sourced revenue %CAC & CAC paybackLead → SQL → Opportunity → Win conversion ratesBrand awareness & share of voiceWebsite → Demo conversion rateProduct adoption & feature usage lift through PMMCost per opportunityEvent & partnership ROIIdeal Candidate Profile
6–12+ years in B2B SaaS marketing—preferably PLG, eCommerce, Martech, AI, CX or CRMExperience owning pipeline and revenue targets with Sales / Growth teamsStrong in ABM, demand gen, product marketing & storytellingHas built marketing foundations at Series A / B and scaled toward $20M+ ARRAnalytical, experimentation-driven, great with data & attributionExceptional writing, messaging, and narrative thinkingComfortable working closely with founders & senior execsScrappy operator—roll-up-sleeves mindset, not just strategyBonus : US DTC / eCommerce ecosystem networksWhat We Offer
High-ownership leadership role shaping global brand & revenue motionOpportunity to build the category in a once-in-a-generation AI shiftWork with top founders, advisors, and ambitious teams globallyCompetitive salary, equity, benefits, fast career growth