Brand Manager [Urgent Search]

HDFC securities is one of the leading stock broking companies in India and a subsidiary of HDFC Bank, a renowned private sector bank.

It has been serving a diverse customer base of retail and institutional investors since 2000. Headquartered in Mumbai, it offers an exhaustive product suite to help its customers invest in Equities, IPO / OFS, Buybacks, Mutual Funds, ETFs, Futures & Options for - Equity, Currency, and Commodities, Fixed Deposits, Bonds, NCDs, and National Pension Scheme, along with value added services like Online Will writing and Tax filing. The company offers a host of digital platforms like Mobile Trading App, Desktop based online trading facility, ProTerminal - an advanced trading platform and Arya - a voice enabled investing assistant. It also offers Call N Trade facility and dedicated Relationship Managers to assist customers. Since its inception, the company has established itself as a preferred trading platform (for NSE & BSE), with its integrated 3-in-1 account (Trading + Demat + Savings) backed by state-of-the-art technology.

Over the years, the company has won many awards and recognitions. Currently, the company has 250+ branches across 190 cities, serving over 2.1 million customers.

We recently launched a discount broking platform called HDFC Sky in addition to HDFC TRU & InvestRight, which is our existing full service broking platform.

We are currently enhancing and scaling these platforms even further to continue to delight our valued customers.

If this sounds exciting to you, come join us!

Years of Experience : 3 - 5 years

Location - Mumbai (MIDC, Andheri)

As a Brand manager, you will :

1. Brand Strategy Development : Develop and execute comprehensive brand strategies aligned with HDFC TRU & InvestRight objective of becoming the top discount broker in India, catering to the needs / preferences of millennials, elder Gen Zs.

2. Market Positioning : Conduct market analysis and competitor research to identify key trends and opportunities for positioning HDFC TRU & InvestRight as a disruptive force in the discount brokerage space, leveraging its unique features and value proposition.

3.Campaign Build : Oversee the development and execution of engaging and original marketing campaigns that enhance our brand presence across every channel, including ATL, Digital, print, and experiential avenues.

4. Target Audience Engagement : Create targeted marketing campaigns and initiatives to engage with the millennial and elder Gen Z audience, leveraging digital channels and social media platforms to drive brand awareness and user acquisition.

5. Brand Identity : Define and refine HDFC TRU & InvestRight brand identity, including messaging, visual assets, and tone of voice, to ensure consistency and relevance across all touchpoints and communications.

6. Partnership Management : Collaborate with internal teams and external partners to develop strategic alliances and partnerships that enhance HDFC TRU & InvestRight brand visibility and reach among the target demographic.

7. Performance Monitoring : Track and analyze key brand and business metrics, including user acquisition, engagement, retention, and market share, using insights to refine strategies and optimize performance.

8. Customer Experience Enhancement : Continuously assess and improve the user experience of HDFC TRU & InvestRight app and services, identifying pain points and implementing solutions to enhance customer satisfaction and loyalty.

9. Regulatory Compliance : Ensure all brand-related activities and communications adhere to regulatory guidelines and compliance standards, safeguarding the reputation and integrity of HDFC TRU & InvestRight and HDFC Securities.

10. Events : Organize and execute events, pop-up experiences, sessions, and brand activations.

Qualifications and Skills :

• MBA from premier institutes, with proven experience in brand management and desired interest in fintech
• Deep understanding of the millennial and elder Gen Z market segments, with a keen awareness of their attitudes, behaviours, and preferences regarding investing and personal finance.
• Strong analytical skills and data-driven mindset, with the ability to interpret market insights and performance metrics to inform strategic decision-making.
• Creative thinking and innovative mindset, with a passion for developing disruptive brand strategies and campaigns that resonate with young audiences.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and stakeholders.
• Results-oriented approach with a track record of driving measurable impact through brand-building initiatives in a fast-paced, dynamic environment.