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Brand Executive / Senior Brand Executive - Marketing (Goregaon West, Mumbai)

Brand Executive / Senior Brand Executive - Marketing (Goregaon West, Mumbai)

ConfidentialIndia
4 days ago
Job description

About Rentokil PCI

Rentokil PCI is India's leading pest control service provider and a Rentokil Initial brand. Formed in 2017 through a joint venture between Pest Control India and Rentokil, it operates across 300 locations, aiming to set new standards in customer service. The company focuses on industry-leading operations through best practices, innovation, and digital technologies. In 2024, Rentokil PCI strengthened its market leadership by acquiring HiCare, expanding its services and footprint further.

For more details : https : / / www.rentokil-pestcontrolindia.com

About The Role

  • The Executive will be responsible for developing and executing SEO strategies to improve organic visibility, drive traffic, and support overall digital marketing goals.
  • The incumbent will report to the Assistant General Manager. The incumbent will have to work as part of a multi-functional team, and this involves collaboration with the internal team and external stakeholders.

Job Responsibilities

  • Brand Management & Creative Strategy
  • Develop and manage marketing campaigns for services, products, and the corporate brand.
  • Amplify brand presence across internal and external channels in the subcontinent.
  • Create content strategies, collaterals, and campaign creatives in coordination with agencies.
  • Manage agency briefs, job lists, and content calendars for social platforms.
  • Lead content creation for websites, blogs, EDMs, social media, and e-commerce platforms.
  • Drive engagement and follower growth across social media handles.
  • Marketing Campaign Development & Execution
  • Plan and execute B2B and B2C campaigns across ATL, BTL, and digital channels.
  • Collaborate with content and digital teams to deliver integrated marketing across the funnel.
  • Manage vendor and agency relationships (digital, media, PR, influencer).
  • Support regional branches and product teams in campaign rollouts and creative development.
  • Coordinate with procurement and operations for successful campaign delivery.
  • Innovations & Go-to-Marketing Strategies
  • Assist in executing the innovation pipeline by coordinating with cross-functional teams.
  • Support project tracking and management for new service and product launches.
  • Contribute to proposition development and Go-To-Market strategies for new offerings.
  • Plan on-ground activations, events, and exhibitions in collaboration with branch teams.
  • Collaborate with the product sales team to monitor innovation success.
  • Maintain post-evaluation reports and updates on innovation-related marketing activities.
  • Content Management
  • Work on performance metrics (traffic, conversions, engagement) for websites, blogs, and social media. Manage content calendars across platforms.
  • Write ad copy for online / offline campaigns and develop content marketing strategies for brand and innovation promotion.
  • Collaborate with agencies on SEO efforts, ensure content accuracy, and research industry trends to guide content development.

    • Key Result Areas

  • Drive innovation pipeline with cross-functional teams
  • Support GTM plans for new launches and campaigns
  • Manage content calendars and creation
  • Own website, blog, and social media performance
  • Improve SEO and content marketing impact

    • Requirements

    Competencies (Skills essential to the role) :

  • Creative mindset with strong conceptual thinking
  • Excellent written and verbal communication skills
  • Strong presentation and analytical abilities
  • Ability to collaborate across teams and manage multiple priorities
  • Self-driven, eager to learn, and growth-oriented

    • Educational Qualification / Other Requirement

  • Master's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field
  • Equivalent work experience may also be considered
  • 4-6 years of experience in product or brand marketing, covering content, digital, creative, and brand promotions
  • Experience with tools like MailChimp, Google Ads, basic UX design, or Adobe Creative Suite (will be an added advantage)

    • Role Type / Key Working Relationships

  • Individual Contributor
  • Internal team
  • External stakeholders

    • Benefits

    What can you expect from RPCI

  • Our values lie at the core of our mission and vision. We believe that it's our people who make our company what it is. We believe in :
  • Service
  • Relationships
  • Teamwork
  • Responsibility

    • Skills Required

    Content Management, mailchimp, Google Ads, Digital Marketing, Adobe Creative Suite, Seo

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    Brand Executive • India

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