Company Overview :
LXME is India’s first financial platform designed exclusively for women, empowering them to
take charge of their money through learning, investing, and community engagement. LXME
offers simple, jargon-free financial solutions and a vibrant community to help women achieve
financial independence.
About the Role :
We’re looking for a mid-level Writer + Strategist who can help shape and amplify the personal brand of LXME’s Founder . You’ll work closely with her to craft content that’s authentic, thought-provoking, and resonates deeply with women who are building their financial journeys.
What You’ll Do :
- Build and execute a personal branding strategy across LinkedIn, Instagram, and other relevant platforms.
- Write compelling thought leadership content, posts, speeches, and video scripts that reflect the founder’s voice and values.
- Conceptualize campaigns, collaborations, and storytelling themes that humanize finance and leadership.
- Track trends and insights to help position the founder as a relevant voice in women’s finance, entrepreneurship, and leadership .
- Collaborate with the design and video teams for cohesive content execution.
Who You Are :
3-5 years of experience in content writing, brand storytelling, or communications strategy , preferably for CXOs, founders, or influencers .Strong understanding of social media trends and audience psychology .Excellent writing skills with a flair for conversational, thought-led content.Passionate about women’s empowerment, leadership, and financial literacy .Based in Mumbai and open to working from office .