Responsibilities
- Perform competitive assessments & market research to identify gaps & opportunities
- Conduct omnichannel and heuristic analysis using tools like Adobe Analytics, Google Analytics, SimilarWeb, and SEMRush
- Develop customer-experience transformation & digital innovation strategies
- Build point-of-view reports and industry-specific recommendations
- Gain a holistic understanding of Adobe Digital Experience Solutions (Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Experience Platform, etc.)
- Collaborate with teams to present insights & recommendations to internal and external stakeholders
What Were Looking For
MBA or advanced degree with 4-6 years of experience in Digital Marketing, Digital Strategy, or Digital AnalyticsMandatory Skills : Adobe Analytics, Google (Google Analytics, Google Ads, or similar), and Market ResearchStrong knowledge of the MarTech ecosystem & Adobe Experience Cloud solutionsExperience in market research, competitive benchmarking, and KPI analysisProficiency in tools like Adobe Analytics, SimilarWeb, SEMRush, and Google AnalyticsExcellent analytical, problem-solving, and storytelling skillsAbility to work independently and communicate insights effectivelySkills Required
Data Analysis, Social Media, Market Research, Content Strategy, Digital Marketing