Exly - Performance Marketer

Salary Offered : 7- 9 Exly :

Exly is an all-in-one business platform built for knowledge entrepreneurs, coaches, trainers & course creators to start, sell, market and manage their programs (courses, online sessions, consultations and workshops). Exly is a Y-Combinator backed start-up and has raised funding from India's top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni.

We are at the forefront of the Software-as-a-Service (SaaS) industry, revolutionising how knowledge businesses, coaches & trainers operate and thrive in today's digital landscape. With our cutting-edge solutions, we empower entrepreneurs to streamline their operations, enhance productivity, and achieve their business goals more efficiently. Website : www.exlyapp.com

Job Description

NOTE : Candidate should be from creative economy

• We are seeking a dynamic, experienced Media Buyer with 2-4 years of hands-on experience managing Meta (Facebook / Instagram) and Google Ads campaigns. The ideal candidate will have extensive experience handling seven-figure ad budgets, a deep understanding of the digital advertising ecosystem, and a proven track record of driving performance-based results.
• You will be responsible for developing, executing, and optimizing paid media campaigns to maximize ROI, as well as building and maintaining strong client Responsibilities
• Campaign Management : Plan, execute, and optimize Meta and Google Ads campaigns across multiple platforms to achieve client objectives and KPIs.
• Budget Management : Manage and optimize 6 to 7 figure ad budgets, ensuring consistent CPLs and CACs.
• Funnel Strategy & Execution : Leverage your deep understanding of digital marketing funnels to create tailored strategies that drive leads, conversions, and sales.
• Performance Optimization : Continuously monitor, analyze, and adjust campaigns for optimal performance, including A / B testing, audience segmentation, bidding strategies, and creative development.
• Client Relations : Maintain strong relationships with clients, providing regular updates, insights, and reports. Act as a trusted advisor, offering strategic recommendations based on data-driven insights.
• Collaboration : Work closely with the creative, analytics, and strategy teams to ensure all campaign elements are aligned and optimized.
• Reporting & Analysis : Provide detailed performance reports with actionable insights to clients and internal stakeholders.
• Trend Monitoring : Stay current with the latest trends, tools, and best practices in digital media buying, especially within Meta and Google Ads Candidates with prior experience in scaling coaches in finance and occult niche (Astrology, Vastu, Hypnosis, Numerology, Akashic, Tarot etc) will be preferred.
• Experience : 2-4 years of media buying experience in an agency environment with a proven track record of managing seven-figure ad budgets.
• Platform Expertise : Extensive hands-on experience with Meta (Facebook / Instagram) Ads and Google Ads (Search, Display, YouTube, etc.).
• Analytical Skills : Strong analytical abilities to interpret data, assess campaign performance, and make data-driven decisions.
• Technical Knowledge : Person should be well versed with Business Manager functionalities such as dataset creations, ad account creation, pixel transfer, partner & page access etc.
• Funnel Knowledge : In-depth understanding of how marketing funnels work and the ability to design, implement, and optimize campaigns around them.
• Client Management : Excellent communication skills with a proven ability to manage client expectations, deliver results, and build long-term relationships.
• Attention to Detail : High attention to detail and accuracy, with a focus on achieving measurable results.
• Problem Solving : Strong problem-solving skills, with the ability to troubleshoot and resolve challenges quickly and effectively.
• Agency Background : Experience working in an agency environment is a must, with a solid understanding of the fast-paced and client-focused nature of the Skills
• Knowledge of paid social, display advertising, and retargeting strategies (Meta and Google)
• Understanding of conversion tracking, attribution models, and reporting
• Strong proficiency in Excel / Google Sheets for campaign tracking and reporting
• Ability to stay organized and prioritize multiple tasks in a fast-paced Join Us?
• Competitive salary and performance bonuses
• Opportunity to work with high-profile clients and scale large campaigns
• A collaborative and dynamic team environment
• Career growth opportunities with a rapidly expanding agency

(ref : iimjobs.com)