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Monetization Strategy Lead

Monetization Strategy Lead

KadhaiShortsChennai, Republic Of India, IN
14 hours ago
Job description

Company Description

KadhaiShorts is a digital media and entertainment platform that specializes in producing, distributing, and streaming original scripted short-form video series. The company focuses on empowering emerging creators by providing funding, infrastructure, and technology to bring their ideas to life for mobile-first audiences. With a broad portfolio of services including content marketing, dubbing, localization, and live events, KadhaiShorts is dedicated to delivering innovative and engaging entertainment experiences.

Role Description :

  • This is a full-time on-site role based in Chennai for a Monetisation Manager.
  • Monetisation Manager to drive revenue strategies and optimize monetization opportunities for OTT, micro dramas, and vertical series content.
  • Additional responsibilities include identifying new revenue opportunities, designing pricing strategies, and collaborating with marketing and content teams to ensure monetization aligns with audience engagement goals.

Responsibilities :

  • Develop and implement monetization models, track performance metrics, and collaborate with content and business teams to maximize ROI.
  • Analyze viewership data, audience behavior, and content performance across OTT and digital platforms.
  • Monitor campaign performance across multiple acquisition channels and provide insights for optimization.
  • Conduct user funnel analysis—acquisition, engagement, retention, and conversion.

    • Requirements :

  • 3–5 years of experience in digital content monetization or OTT platforms;

    • strong analytical, business strategy, and revenue optimization skills.

  • Expertise in advertising campaigns, revenue optimization, and pricing strategies
  • Skills in partnership management, business development and Category monetization management
  • Knowledge of digital media, streaming platforms, and content monetization trends
  • Strong communication, negotiation, and leadership abilities
  • Experience in entertainment, media, or technology industries preferred
  • Bachelor's degree in business, Marketing, Economics, or a related field.

    • Key Skills & Competencies (Monetisation – OTT & Digital Media Preferred)

  • User Acquisition : Understanding of acquisition channels, user funnels, and CAC optimization to drive quality user growth.
  • Engagement : Ability to analyze watch-time, session frequency, and content interaction metrics to improve platform engagement.
  • Retention : Knowledge of churn drivers, cohort analysis, lifecycle journeys, and retention strategies.
  • Monetization : Experience in evaluating SVOD / AVOD performance, revenue metrics, conversion funnels, ARPU, and pricing strategies.
  • Growth & Revenue Analytics : Strong understanding of growth KPIs, revenue forecasting, performance dashboards, and opportunity identification.
  • OTT & Digital Media Ecosystem : Preferred experience working with OTT platforms, digital content analytics, and app-based user behaviour.
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