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Senior Associate, Marketing

Senior Associate, Marketing

MetricStreamIndia
13 hours ago
Job description

Title : Senior Associate, Marketing

Job Location

: - Bengaluru, Karnataka

Job Description :

We are seeking a strategic, results-driven

Email

Marketing professional

to join our team. In this role, the candidate will be responsible for conducting market research, developing and executing marketing campaigns, and collaborating closely with the extended Marketing and Sales teams. Key responsibilities include project management, content creation, market trend analysis, and managing communication channels to strengthen MetricStream’s brand presence and engagement.

Key Responsibilities :

Set up the fundamental blocks using marketing automation tools like HubSpot & Zoho (Emails, Forms, landing pages, progressive profiling, list segmentation, reporting, campaign workflows, Lead Scoring / generation, Custom-integrations)

Collaborate with extended team in launching complex email

campaigns (nurture / drip campaigns) and help map the customer journey through various touchpoints using the marketing automation workflows

Work with the team on email marketing best practices to be followed for HTML coding, design and testing of email campaigns

Create process documents and presentations to share the performance of various email marketing programs and provide suggestions to increase effectiveness of the campaign

Report email KPIs, including A / B testing results and email performance metrics to manage the effectiveness of emails

Make recommendations on how to improve campaign effectiveness and process efficiencies

Provide continuous improvement and make necessary adjustments to deliverables, processes and models while working with reporting manager

Contact’s list management includes enriching, maintaining hygiene, segmenting, etc.

Skills and Experience

2-4 years of B2B email marketing experience in enterprise SaaS

Strong understanding of end-to-end email marketing operations cycle

Strong Communication skills for internal and external collaborations

Expertise in Market Research to understand industry trends and customer needs

Experience in Sales and Marketing to develop and execute effective campaigns

Project Management skills for coordinating and managing marketing projects

Ability to work independently and in a team environment

Experience in the tech industry and knowledge of GRC products is a plus

Proficiency in HubSpot, Salesforce, Zoho Campaigns, Microsoft Office, Demandbase and other widely used marketing tools.

Possessing knowledge of SEO, PPC and other digital marketing channels is beneficial

Preferred Skills

Hands-on email campaign execution (HubSpot & Zoho)

Automated lead nurturing workflows (setup, testing, optimization)

ABM execution with Demandbase

A / B and multivariate testing as a structured, ongoing process

QA and compliance (error-free campaigns, GDPR, CAN-SPAM and other opt-in / out laws)

Detailed reporting and dashboards (HubSpot, Zoho)

Proficiency in Tools :

HubSpot & Zoho Campaigns (core, non-negotiable)

ZoomInfo and other data sources alike

Demandbase (ABM workflows)

Microsoft Clarity & Google Analytics (reporting)

Basic HTML / CSS for template fixes (optional but valuable)

Explicit mention of “zero-error mindset” & “ops-heavy”

Why Join MetricStream

Be part of a mission-driven company redefining how the world manages cyber and enterprise GRC risk.

Work on

AI-first, market-leading solutions

that power the risk strategies of the world’s top enterprises.

Collaborate with global teams and senior leadership to shape product and marketing direction.

Enjoy a high-impact, innovation-oriented culture where your insights and execution make a difference.

Education

Bachelor’s degree in marketing, Business, or a related field

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Marketing Associate • India

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