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Exhibition Sales & Monetization

Exhibition Sales & Monetization

Bennett Coleman & Co. Ltd. (The Times of India)lucknow, India
6 days ago
Job description

We are seeking a dynamic and result-oriented Sales expert to drive revenue growth for our portfolio of B2B trade shows. This is a senior individual contributor role focused on high-value sales, key account management, and strategic relationship building. The ideal candidate should have a strong background in exhibitions, media sales, or solution selling with a proven track record of achieving and exceeding revenue targets.

  • Areas of Responsibility (Key Result Areas)
  • Own revenue targets and drive sales for assigned exhibitions and new launches.
  • Identify, pitch, and close sponsorships, exhibition space sales, and strategic partnerships.
  • Prepare proposals for multi-event packages and long-term engagement programs for key clients
  • Build and manage strong relationships with senior decision-makers across industries.
  • Maintain and grow existing accounts by offering upselling and cross-selling solutions.
  • Lead sales review meetings with internal stakeholders and contribute to forecasting and planning processes.
  • Maintain high standards of customer service pre-event, during the show, and post-event to encourage long-term loyalty.
  • Provide regular market intelligence to the strategy team on pricing trends, competitor offerings, and client feedback.
  • Maintain comprehensive client documentation including contracts, commitments, and service terms.
  • Work closely with the production and content teams to ensure client deliverables and branding commitments are met on-ground.
  • Track sales pipeline, forecasts, and collections to meet monthly and quarterly goals.
  • Represent the brand at industry events, Roadshows, meetings, and presentations as required .
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Sales • lucknow, India

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