Mirae Assets Sharekhan - Senior Manager - Marketing TechnologyMirae Asset Sharekhan • Mumbai, India
Mirae Assets Sharekhan - Senior Manager - Marketing Technology
Mirae Asset Sharekhan • Mumbai, India
12 days ago
Job descriptionCollaborate with the marketing team to set up and execute campaigns, including email automation, customer journeys, lead scoring, and segmentation. Translate marketing strategies into technical execution plans across the MarTech ecosystem. Test, monitor, and optimize campaigns to ensure proper functionality and accurate performance tracking. Manage audience lists, tagging, tracking pixels, and campaign data integrations. Ensure data integrity and consistency across all marketing systems (CRM, automation, analytics, etc.). Manage and optimize data capture, synchronization, and enrichment processes. Develop and maintain dashboards and reports to track marketing KPIs and campaign performance. Provide actionable insights to marketing and business leaders for decision-making. Identify opportunities to improve operational efficiency through automation, better workflows, or tool optimization. Work with business stakeholders to gather requirements and translate them into system or process enhancements. Coordinate with IT or external vendors for technical updates or integration improvements. Document processes, configurations, and workflows to maintain operational clarity. Act as the bridge between marketing, sales, and IT to ensure smooth system alignment and cross-functional collaboration. Train and support marketing users on best practices for using MarTech platforms. Ensure all MarTech operations comply with data privacy regulations and internal governance policies. Serve as the primary business contact for MarTech vendors and service providers. Monitor contract performance, renewals, and service-level agreements (SLAs). Evaluate new tools or add-ons that can enhance marketing performance and align with business needs.
Direct Responsibilities
1.Day-to-Day MarTech Operations
- Manage the daily use and performance of MarTech platforms (CRM, marketing automation, email platforms, CMS, analytics tools, etc.).
- Ensure all tools are functioning properly, campaigns are deployed on time, and data flows correctly between systems.
- Troubleshoot and resolve operational issues in collaboration with IT or vendors when necessary.
- Maintain system hygiene - updating data, user permissions, workflows, and integrations regularly.
2. Campaign Execution Support
3. Data Management & Reporting
4. Process Optimization & System Enhancement
5. Stakeholder Collaboration
6. Vendor & Tool Management
(ref : iimjobs.com)
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Senior Marketing Manager • Mumbai, India
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