Executive - Social Media

Requisitioned Position Title : Executive – Social Media

Position Reports To : Account Manager - Digital

Hiring Location : New Delhi

Total Experience (Years) : 1-2 Years

Portfolio & Deliverables

• Strategic Digital Campaign Execution :
• Spearheaded digital initiatives for large-scale integrated campaigns, from ideation to execution, in close collaboration with clients. Prior experience includes managing high-impact digital campaigns across diverse sectors.
• Trendspotting & Innovation :
• Maintains a strong grasp of emerging digital trends, platform updates, and user behavior patterns. Actively contributes innovative ideas for digital-first campaigns, contests, and engagement strategies.
• Digital-PR Integration :
• Skilled at seamlessly integrating digital strategies with broader PR and marketing plans to maximize reach and brand impact.
• Business Development & Pitch Support :
• Adept at working on short-turnaround briefs for new business pitches, with proficiency in creating compelling and visually appealing PowerPoint presentations.
• Institutional Knowledge & Governance :
• Leads creation and maintenance of digital playbooks, social media policies, and platform-specific guidelines to ensure consistent brand voice and compliance.
• Influencer & Blogger Relations :
• Maintains strong relationships with influencers and content creators. Skilled in conceptualizing and executing authentic influencer campaigns. Regularly validates and updates blogger / media lists.
• Content Ideation & Writing :
• Proficient in writing platform-specific content across Instagram, LinkedIn, Facebook, Twitter, and YouTube. Generates witty, engaging, and error-free copy tailored to the brand voice.
• Community Management :
• Manages fan responses, brand engagements, and complaint handling with on-brand tone and agility. Crafts brand-appropriate and timely replies across platforms.
• Reel Creation & Social Trend Curation :
• Keeps a close eye on trending formats and audio to ideate, script, and produce Instagram Reels. Capable of quick in-app edits for time-sensitive content delivery.

Equal Opportunity Statement

Equal Opportunity : AVIAN We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion : AVIAN We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.