Role Overview
The Sales Manager will be responsible for driving motorcycle sales across both new and pre-owned segments, ensuring lead conversion, revenue growth, and a premium customer experience that reflects Ducati’s global standards. This role demands a dynamic leader with proven ability to close deals, manage a motivated sales team, and deliver on business targets in a high-performance luxury motorcycle environment.
Key Responsibilities
Sales Performance & Targets
- Drive sales of new and pre-owned Ducati motorcycles to achieve monthly, quarterly, and annual targets.
- Ensure systematic follow-up and closure of all incoming leads (walk-ins, digital, referrals, events).
- Design and implement strategies to maximise conversion rates and customer retention.
Team Leadership
Lead, mentor, and motivate the sales team to consistently deliver outstanding results.Monitor individual performance, provide coaching, and implement incentive programs.Ensure team alignment with Ducati’s premium brand values and VFM Motors’ growth vision.Customer Experience & Engagement
Guarantee world-class customer service standards in line with Ducati’s luxury positioning.Build long-term client relationships, ensuring repeat purchases and referrals.Handle escalations and negotiate high-value deals to successful closure.Pre-Owned & Trade-In Business
Oversee the acquisition, valuation, and resale of pre-owned motorcycles.Develop strong trade-in programs to encourage upgrades and increase deal flow.Ensure pre-owned motorcycles are showcased and marketed effectively to maximise sales.Business Development
Build corporate, institutional, and HNI networks to generate new business opportunities.Collaborate with Marketing on events, test ride programs, and Ducati community rides.Explore partnerships and innovative channels to expand market presence.Reporting & Compliance
Track sales KPIs, conversion ratios, and pipeline performance; report to General Manager.Ensure adherence to Ducati India’s brand guidelines and VFM Motors’ operational policies.Maintain accurate records of leads, deals, and customer feedback in CRM systems.Coordinate with the Ducati India team on all compliance and reporting requirements for the dealership.Requirements
Minimum 5–8+ years of premium / luxury automotive or motorcycle sales experience, with at least 2 years in a managerial role.Candidates who have not worked in the automotive industry but have exceptional Sales Managerial skills & are passionate about motorcycles can be considered as well.Proven track record of consistently meeting or exceeding sales targets.Strong leadership, negotiation, and closing skills.Deep understanding of premium customer expectations and luxury sales processes.Excellent communication, interpersonal, and presentation skills.Passion for motorcycles, preferably with riding experience and knowledge of Ducati brand DNA.Success Metrics
Achievement of new and pre-owned sales targets.Conversion rate of qualified leads into closed deals.Growth of pre-owned / trade-in business.Customer satisfaction scores and repeat business.Team performance and retention.