Senior Executive - Influencer Marketing (NY Bae)
ConfidentialMumbai, IndiaLocation : Vikhroli, Mumbai
Department : Brands - NY Bae (Makeup)
Role : Senior Executive - Influencer Marketing
Who You Are
- An energetic, enthusiastic person who wants to get exposure in one of the hottest spaces in
marketing right now – Influencer Marketing
latest trends on social media.
influencers.
the way.
What You'll Be Doing
like reach, engagement and views.
end-consumers.
understand how it can be adapted to our specific use cases.
efficiency, metrics such as views, clicks etc
What Skills You Should Have
bonus.
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
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Skills Required
Social Media, Powerpoint, influencer marketing, Excel
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