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Performance Marketing Manager Lead – Digital Personal Loans
Performance Marketing Manager Lead – Digital Personal LoansApollo Finvest • Mumbai, India
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Performance Marketing Manager Lead – Digital Personal Loans

Performance Marketing Manager Lead – Digital Personal Loans

Apollo Finvest • Mumbai, India
11 days ago
Job description

Performance Marketing Manager Lead – Digital Personal

Loans

Location : Mumbai

Experience : 2.5+ years in NBFC or Fintech (must have experience acquiring

customers for personal loans digitally)

Apollo Finvest is looking for a Performance Marketing Manager who’s obsessed with

data, experiments non-stop, and loves using tech to solve real-world growth problems.

This role is not just about running ads — it’s about building a data-driven customer

acquisition machine for our digital personal loan app. You’ll work directly with our

Risk, Data Science, and Collections teams to understand the kind of borrowers we

want — and then figure out the most efficient way to acquire them, online or offline.

We’re looking for someone who loves to test, learn, and improve — and who’s excited

to use AI, automation, and new-age tools to stay ahead of the curve.

What You’ll Do :

  • Own all paid marketing efforts across Google, Meta (Facebook / Instagram),

YouTube, and offline channels

  • Understand which borrower segments perform best (from a credit and collections
  • view), and design campaigns to reach them

  • Run continuous A / B tests — creatives, audiences, copy, landing pages,
  • everything

  • Use AI-powered platforms and automation tools to improve targeting, bidding,
  • and creative delivery

  • Work closely with the Data Science team to refine acquisition models and drive
  • precision targeting

  • Collaborate with the Risk and Collections teams to ensure you’re acquiring
  • high-quality, repaying customers

  • Optimize every part of the funnel — from install to disbursal to repayment
  • Build dashboards with attribution tools like Appsflyer or Branch to track campaign
  • and cohort performance

  • Explore innovative and non-traditional channels — including WhatsApp,
  • influencers, partnerships, and offline integrations

  • Use creative automation tools to test and scale ad creatives rapidly
  • Analyze performance across customer segments — not just for acquisition cost,
  • but also for repayment behavior and profitability

    What You’ll Need :

  • 2.5+ years of experience in digital marketing for personal loans in a fintech or
  • NBFC

  • Strong experience running campaigns on Google Ads, Meta
  • (Facebook / Instagram), Whatsapp, YouTube

  • Experience working with credit or risk teams to build smarter targeting
  • strategies

  • Familiarity with mobile app performance marketing and conversion funnels
  • Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics
  • tools

  • Strong analytical mindset — you use data to drive every decision
  • Bonus if you have :

  • Worked with AI / ML-based platforms for marketing (e.g. Smartly.io, Madgicx,
  • Segment, custom tools)

  • Experience with creative automation tools to scale visual testing (e.g. Pencil,
  • Canva + automation stacks)

  • Exposure to offline acquisition channels — like DSA networks, on-ground
  • campaigns, referral programs, or embedded finance

  • Comfort running queries or pulling your own reports using tools like SQL, Google
  • Sheets, or basic data dashboards

    What Success Looks Like :

  • You’re acquiring the right borrowers — not just the cheapest ones
  • Your acquisition cost drops over time while borrower repayment quality improves
  • You’re testing, learning, and improving every week — with a clear experimental
  • mindset

  • You don’t just follow trends — you explore what works best for this product, this
  • audience, right now

    Interested?

    Drop us a message at

    Let’s build the most efficient, data-led growth engine for personal loans in India.

    Create a job alert for this search

    Performance Marketing Manager • Mumbai, India

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