Performance Marketing Manager – D2C FMCG Brand – Exp : 04 years + WIPRO Partnered - Package 12 LPA
Soulflower Co Ltdmumbai, maharashtra, in3 hours ago
Job descriptionMonitor campaign performance on a daily basis, analyzing key performance metrics (KPIs) such as ROAS, CPC, CTR, conversion rates, and customer acquisition costs. Continuously optimize campaigns to improve performance and reach set goals. Conduct A / B tests for creative, targeting, and ad formats to identify the best-performing campaigns. Prepare weekly and monthly performance reports to track the success of campaigns. Use analytics tools like Google Analytics, Meta Business Suite, and Amazon Advertising Console to track and interpret data. Provide actionable insights for scaling successful campaigns and pausing underperforming ones. Manage budgets efficiently across different platforms to ensure maximum ROI. Reallocate budget based on campaign performance and business needs. Work closely with the creative and content teams to develop high-converting ad creatives and copy. Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals. Maintain effective communication with external agencies or platforms when required. 4+ years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms. Proven track record of managing and optimizing ad spend across multiple channels. Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms. Strong understanding of paid media metrics, performance optimization, and budget management. Familiarity with Google Analytics, Excel, and performance reporting tools. Strong analytical and problem-solving skills. Excellent attention to detail and the ability to work in a fast-paced environment. Strong communication skills, both written and verbal. Ability to work independently as well as part of a team. Return on Ad Spend (ROAS) Cost Per Click (CPC) and Click-Through Rate (CTR) Customer Acquisition Cost (CAC) Conversion Rate Budget adherence and allocation efficiency
Location : Marol Andheri
Report to : Revenue Head
Working days : Mon to Sat (6 full days)
Timings : 10 am to 7 pm
Role Overview :
The Performance Marketing Specialist will be responsible for creating, implementing, and monitoring paid advertising campaigns across multiple digital platforms, including Meta (Facebook, Instagram), Google Ads, Amazon, and quick commerce platforms. The ideal candidate will be data-driven, results-oriented, and highly familiar with the nuances of each platform's advertising operations.
Key Responsibilities :
Campaign Creation & Management :
- Develop, manage, and optimize paid digital marketing campaigns on Meta, Google Ads, Amazon, and quick commerce platforms (e.g., Blinkit, Zepto).
- Set up campaign structures including ad sets, targeting, budgeting, bidding, and creative.
- Ensure alignment of ads with overall brand strategy, product launches, and promotions.
Performance Monitoring & Optimization :
Data Analysis & Reporting :
Budget Management :
Collaboration & Communication :
Key Requirements :
Education : Bachelor's degree in Marketing, Business, or a related field.
Experience :
Technical Skills :
Soft Skills :
Key Performance Indicators (KPIs) :
Create a job alert for this search
Performance Marketing Manager • mumbai, maharashtra, in
Related jobs
- Promoted
Manager - Performance Marketing, Digital Business (Location : Mumbai)
Sony Pictures Networks IndiaMumbai, Maharashtra, India Position : Manager - Performance Marketing.Job Purpose : We are seeking a dynamic and results-driven Performance Marketing Manager to take full ownership of developing and executing high-impact, data...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Manager - GLIDE BRANDS
The Face Shop India OfficialWorli, Maharashtra, India From skincare powered by Japanese and Korean innovation to food that redefines nourishment at its core, our portfolio celebrates what happens when tradition meets intention, and science meets soul....Show moreLast updated: 17 days ago
- Promoted
- New!
Digital Marketing Manager - Demand
UplersThane, IN We are hiring a candidate who will be responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.Planni...Show moreLast updated: 17 hours ago
- Promoted
Brand and Marketing Manager - B2B Digital Marketing (MUMBAI) | Food Regulatory Tech
LabelBlind®mumbai, maharashtra, in Brand and Marketing Manager – B2B Digital Marketing | Food Regulatory Tech.Location : Mumbai | Full-time | Sector : AI + Food Labelling Regulations + Export Labelling Compliance.LabelBlind® is India’...Show moreLast updated: 27 days ago
- Promoted
Senior Performance Marketer
PU PrimeThane, IN We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing.
The ideal candidate will have managed large budg...Show moreLast updated: 17 days ago
- Promoted
Manager - Performance Marketing
EmeritusMumbai, IN Performance Marketing (Global Business).Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governme...Show moreLast updated: 30+ days ago
- Promoted
- New!
Digital Marketing Manager - Performance Marketing
LevelupforWomenmumbai, maharashtra, in LevelupForWomen is a dedicated team of professionals specializing in clinical nutrition, lifestyle nutrition, and exercise.
We focus exclusively on women’s health and have supported over 300 women i...Show moreLast updated: 15 hours ago
- Promoted
Senior Manager - Performance Marketing
EmeritusMumbai, Maharashtra, India Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments.
Through partnerships with over 80 world-class universit...Show moreLast updated: 30+ days ago
- Promoted
- New!
Performance Marketing Manager
WPP Media Promumbai, maharashtra, in WPP Media Pro — Part-time, Remote.Every chapter of growth begins with intention.At WPP Media Pro, our intention is clear : to elevate brands through intelligent performance, disciplined creativity, ...Show moreLast updated: 15 hours ago
- Promoted
Performance Marketing Manager – B2B
Work Store LimitedWorli, Maharashtra, India LIMITED is a leading distributor of premium commercial and industrial solutions in India.We are the exclusive partner for globally renowned brands including.
Lindhaus & Fimap Cleaning Machines.Our m...Show moreLast updated: 17 days ago
- Promoted
- New!
Performance Marketing Director
Canonical Companythane, maharashtra, in Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show moreLast updated: 15 hours ago
- Promoted
Performance Marketing Manager
Vitalpro Consumer Pvt LtdMumbai, Maharashtra, India Company Description Vitalpro Consumer is an innovative leader in India's hospitality sector, revolutionizing the food and beverage industry with creativity and purpose.
The company is the creator of...Show moreLast updated: 6 days ago
- Promoted
Performance Marketing
TalentClubmumbai, maharashtra, in Salary band : up to 6 LPA – 8 LPA (based on experience and fitment).Location : Malad, Mumbai (Work-from-Office).Plan, execute, and optimize paid media campaigns across Google, Meta, YouTube, Amazon, ...Show moreLast updated: 1 day ago
- Promoted
Growth Marketing Manager - D2C Channel
Caresmith IndiaMumbai, Maharashtra, India D2C and performance marketing efforts.This is a high-impact role requiring a blend of strategic thinking, data-driven decision-making, and hands-on execution.
You will collaborate with internal team...Show moreLast updated: 10 days ago
- Promoted
- New!
Growth Marketing Manager
JustCopy IncThane, IN AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show moreLast updated: 17 hours ago
- Promoted
- New!
Digital Marketing Manager
EaseMyTrip.comdombivli, maharashtra, in The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing.This i...Show moreLast updated: 15 hours ago
- Promoted
- New!
Performance Marketing Manager
Texonica DynamicsMumbai, IN Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना.
Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show moreLast updated: 1 hour ago
- Promoted
- New!
Performance Marketing Manager
WPP Media WorldwideKalyan-Dombivli, IN Every influential brand is built on more than ambition — it is built on intention.We craft strategies that respect the intelligence of consumers, honor the vision of our clients, and balance perfor...Show moreLast updated: 17 hours ago