Digital Marketing Manager

Chandigarh Group of Colleges, Landran is dedicated to providing quality education and fostering a culture of innovation and excellence.

About the Role

We are seeking an innovative and data-driven Digital Marketing Manager to lead and execute our digital strategies. The role involves developing campaigns that enhance online presence, strengthen the CGC Landran brand, and drive student admissions.

Responsibilities

Develop and implement end-to-end digital marketing strategies aligned with institutional goals.

Manage all digital channels including SEO, SEM, Google Ads, social media, email, and content marketing.

Plan, create, and optimize online campaigns to increase brand visibility and lead generation.

Oversee the design and content creation for social media, website, and digital platforms.

Track and analyze campaign performance using analytics tools, providing insights and improvements.

Collaborate with the admissions and academic teams to support student recruitment.

Manage the digital marketing budget and ensure maximum ROI.

Stay updated with the latest digital trends and tools.

Qualifications

Bachelor’s / Master’s degree in Marketing, Digital Marketing, Business, or a related field.

Required Skills

Proven work experience (5+ years) in digital marketing, preferably in education or service industry.

Strong expertise in SEO / SEM, Google Ads, Google Analytics, social media marketing, and email campaigns.

Hands-on experience with marketing automation and CRM tools.

Excellent communication, leadership, and analytical skills.

Creative thinker with problem-solving ability.

Intersted Please share CV at isha@cgc.edu.in or call at 8195969876