Senior Marketing Manager -Performance & Growth

📍 Location : Mohali / Chandigarh, India

🕖 Shift : U.S. Hours (7 : 00 PM – 4 : 00 AM IST)

💼 Type : Full-Time, On-site

About the Role

We’re looking for a senior, performance-focused Marketing Manager (Meta Expert) to lead and scale all paid marketing initiatives for our U.S.-based solar brand portfolio .

As the marketing leader, you’ll own strategy, execution, and optimization across all paid channels — with a primary focus on Meta Ads (Facebook & Instagram) . You’ll manage a high-performing team of media buyers, designers, content creators, and reputation managers to deliver measurable growth and consistent lead generation results.

This role is ideal for someone who’s data-driven, creative, and hands-on — a marketer who doesn’t just delegate but dives deep into performance and strategy.

Requirements

Key Responsibilities

• Lead and manage the entire paid marketing strategy across Meta (Facebook & Instagram).
• Supervise and mentor a cross-functional marketing team of 5+ (media buyers, designers, content, and community).
• Develop, execute, and scale lead generation campaigns targeting U.S. solar markets.
• Design and optimize ad funnels, creatives, targeting strategies, and landing pages for maximum ROI.
• Oversee daily ad spend, CPL, CTR, ROAS , and conversion tracking across multiple campaigns.
• Collaborate closely with sales and leadership teams to align marketing objectives with business KPIs.
• Build, maintain, and present performance dashboards and reports for executive review.
• Drive continuous creative testing — new hooks, ad angles, offers, and messaging strategies.
• Guide and train media buyers to improve efficiency, scalability, and performance consistency.
• Work hand-in-hand with content and design teams to ensure data-backed creative execution .

Skills & Qualifications

Key Performance Indicators (KPIs)

Ideal Candidate

Why Join Us