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RedoQ - Specialist - SEO & PPC

RedoQ Software Services Private LimitedKolkata, India

30+ days ago

Job description

Specialist - SEO & PPC

RedoQ is a prominent IT company, focused on delivering innovative solutions and exceptional digital experiences.

We are seeking an SEO & PPC Specialist with 3-5 years of experience to join our marketing team and enhance our online presence through effective search engine optimization and pay-per-click advertising Experience : Experience in SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising.

Education : Master's Bachelors degree in Marketing or a related field.
Proven experience with SEO tools (e.g. Google Analytics, Google Search Console, Google Tag Manager, Google Looker Studio, SEMrush, Ahrefs, Screaming Frog).
Experience with PPC platforms (e.g., Google Ads, Meta Ads, & other Social Media Ads, Bing Ads).
Knowledge of HTML, CSS basics.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Excellent verbal and written communication SEO Strategy : Develop and implement effective SEO strategies to improve website visibility and organic search rankings.
Keyword Research : Conduct keyword research and analysis to identify opportunities for content optimization and new content creation.
On-Page Optimization : Optimize website content, meta tags, and images to enhance search engine performance.
Off-Page SEO : Manage link-building efforts and monitor the websites backlink profile.
PPC Campaigns : Create, manage, and optimize PPC campaigns across various platforms to drive targeted traffic and achieve marketing goals.
Performance Tracking : Monitor, analyze, and report on SEO and PPC campaign performance, providing insights and recommendations for improvement.
A / B Testing : Conduct A / B testing to optimize conversion rates.
Competitor Analysis : Perform competitive analysis to identify market trends and opportunities.

Skills and Qualifications :

SEO Tools : Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs.

PPC Platforms : Experience with Google Ads, Bing Ads, Facebook Ads.

Technical Knowledge : Basic understanding of HTML, CSS, and JavaScript.

Analytical Skills : Strong analytical skills with the ability to interpret data and make data-driven decisions.

Communication : Excellent verbal and written communication skills.

Project Management : Ability to manage multiple projects and meet deadlines.

Problem-Solving : Strong problem-solving abilities and creative thinking

(ref : iimjobs.com)

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Seo Specialist • Kolkata, India