Location : Pan India
Grade : Manager
Dept / Division : Sales
Designation : Area Sales Manager
Purpose of the Role :
The Area Sales Manager is entrusted with executing the company’s business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks.
Qualification & Experience :
- Qualification : Post Graduation in Sales & Marketing from Premier Business Schools
- Prior Experience : 1-3 years in Sales & Distribution roles wherein the member has managed a territory independently
Key Deliverables of the Role :
Sales Strategy & Planning - Develop and implement sales strategies tailored to the region’s market dynamics, ensuring alignment with overall business objectives.Target Achievement & Sales Initiatives - Lead the team of Territory Sales Officers / Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities.Distribution System Development - Establish and strengthen the distribution network to ensure optimal market coverage and product availability.Depot Supply Chain Management - Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management.Creative Sales Planning - Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach.Team Development & Coaching - Foster the growth and development of the sales team through regular coaching, capability building, and career progression support.Execution of Strategic Projects - Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution.Knowledge, Skills & Competencies :
Champion Sales Processes, Enablers and ToolsExecution ExcellenceShape & Deploy Channel / GTM StrategyBe DecisiveInfluence to Drive ResultsNurture TalentReporting Relationships :
Upwards – Cluster HeadDownwards – Territory Sales Officers & ExecutivesOther Functional Interfaces :
Internal – Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial ManagerExternal – Trade Partners