Marketing Performance Specialist

As a Marketing Performance Specialist at Numrah, you will play a pivotal role in driving the growth and success of our mobile apps / games. You will be responsible for strategizing, executing, and optimizing user acquisition campaigns across various digital channels. Your expertise will help us attract high-quality users, improve app visibility, and enhance overall performance metrics.

Responsibilities :

• Plan and Execute User Acquisition Campaigns : Develop comprehensive user acquisition strategies and manage end-to-end campaign execution across platforms such as Apple Search Ads, Google Ads, TikTok Ads, Snapchat and other performance marketing channels.
• Budget Management :  Monitor and optimize campaign budgets to ensure maximum return on investment (ROI) and efficient cost per acquisition (CPA).
• Data Analysis :  Analyze campaign performance data, conversion metrics, and user behavior to identify areas for improvement and implement data-driven optimizations.
• A / B Testing :  Conduct A / B tests on creative assets, ad copy, and targeting parameters to continuously improve campaign performance and maximize user engagement.
• Market Research :  Stay updated on industry trends, competitor activities, and emerging user acquisition opportunities to maintain a competitive edge.
• Collaboration :  Work closely with the marketing team, product managers, and creative teams to align user acquisition strategies with broader marketing and business goals.
• Reporting :  Generate regular reports on campaign performance, key metrics, and actionable insights for management and internal stakeholders.
• Conversion Rate Optimization :  Collaborate with the UX / UI team to optimize app store pages and landing pages for improved conversion rates.
• Coordination with Influencers and Creators

Requirements :

Skills Required

Google Ads, conversion rate optimization , Data Analysis, Performance Marketing