Category Manager
ConfidentialGurugram, Gurgaon / Gurugram, India30+ days ago
Job descriptionReview the monthly sales and margin for the designated category. Pricing management – Setting MOP bands, DP's and scheme analysis. Lead / assist work for effective 360-degree communication to ensure product value proposition reaches target customers. Conduct regular competition benchmarking – product portfolio, pricing, communication across different channels. Assist in designing the core market research brief - projects including U&A, Continuous Brand Track, opportunity analysis, consumer immersion, competitive analysis & social media listening to improve brand equity. Drive planned / adhoc Micro Marketing Plans across planned geographies for the branch / region. Support New Product Development team in the product planning journey from feasibility (technical, commercial, etc) to product proposal. Support Brand & Communication (B&C) team so to translate the effective communication plan into action across ATL / BTL / Digital. Support / Guide R&D team as they work on the TRM, providing market side inputs. 2-3 years of work experience working across Category Planning / Business Planning / Product Management OR 2-3 years of consulting experience in FMCG / FMCD across strategy and implementation. Experience in assisting the product portfolio, utilizing consumer usage, attitudes, needs and wants for product development direction. New product launch know-how (economics, process, program, skills). P&L understanding. Have experience planning and executing marketing strategies and activities that drive business results while remaining true to the brand. Ability to turn online and offline data into meaningful insights and insights that drive action. Have sharp analytical skills and strong financial acumen. Leading and thriving in ambiguity & cross group collaboration. Proactive individual that is a self-starter and takes initiative. Strong, concise presentation skills and storytelling. Innovative, team oriented, and have a desire to participate in change and appreciate a dynamic environment with rapidly changing priorities. Be a relentless driver who is skilled in getting work done through influence of others - both internally at V-Guard and externally through partners. MBA from premier business schools preferred.
Job Requirements
Core Roles & Responsibilities for Category Manager at V-Guard
Strategic Part
- Assist the process of new product development from consumer insight to product concept development, driving innovation agenda for the organization while working closely with external and internal teams (R&D, Design & Sales).
- Assist the above annual planning process for all channels (General Trade, Modern Trade, eCommerce, Exports, CSD, etc.) to have a comprehensive category map for different product categories.
- Undertake / Drive market scan to identify new potential categories basis core / adjacency to existing business or basis any opportunity that may come up. Market scan will include preparing business plans, go-to-market plans and launch plans as well.
- Lead / Assist the commercial refresh process to ensure, channel wise product plan & channel wise profitability plan is designed and delivered, product life cycle management decisions – Refresh / Reposition / Re-price.
- Assist in building a 5 yr category and P&L roadmap for designated category.
Operating Part
Supporting Responsibilities for Category Manager at V-Guard
Candidate Must Have :
Skills Required
Market Research, Product Development, Business Planning, Product Management, Analytical Skills, Consulting, pricing management , Financial Acumen, Marketing Strategies
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Category Manager • Gurugram, Gurgaon / Gurugram, India
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