Brand Storytelling Strategist

About Us :

We are a clothing brand that specializes in shapewear based in South Delhi with a fast-growing team. Our company is dedicated to providing high-quality shapewear that combines comfort and style. We pride ourselves on our innovative approach and commitment to excellence. We are looking for a motivated and enthusiastic Brand / Content Strategist who can also handle administrative tasks to join our team and contribute to our ongoing success.

Key Responsibility

Develop and execute

brand positioning and storytelling

across digital platforms.

Create

integrated content strategies

for social media, influencer collaborations, and product launches.

Work closely with the

social media, influencer, and video teams

to align creative direction with brand goals.

Analyze performance data to

identify insights, trends, and creative opportunities.

Collaborate with the marketing team to

conceptualize campaigns

, ensuring consistency in tone, voice, and visuals.

Stay up to date with

pop culture, social trends, and competitor strategies

to keep the brand narrative fresh and relevant.

Support

founder-led marketing

by building storytelling angles and positioning around the brand’s core values and voice.

Requirement

2–4 years of experience in brand strategy, content strategy, or creative strategy (preferably in fashion, D2C, or lifestyle brands).

Strong understanding of

social media ecosystems

, influencer marketing, and content formats.

Excellent communication, conceptual thinking, and presentation skills.

Ability to translate marketing goals into

creative storytelling and actionable strategies.

Passionate about digital culture, aesthetics, and building aspirational brands.