Business Manager - eCommerce

Job Description Job Description

• Key Responsibility : Demand side revenue responsibility for the BU X Market on the platform
• Develop quarterly sales plan & Monthly merchandising calendar
• Create customer cohorts - use customer data analysis to come up with cohorts which are mutually exclusive & collectively exhaustive basis lifetime purchase data by brand, product lines, revenue, margin
• Owner of merchandising / catalog on the platform by customer cohorts
• Create inventory requirement forecast as per current sales trends to make sure top sellers are always in stock
• Collaborate with PG teams for ensuring pricing & availability is always up to date
• Secures online first - new brand selection for multiple subcategories
• Dives deep into inputs and understands the downstream impact of changes to pricing, selection, and convenience for multiple subcategories
• Help the partner eco-system transition to online commerce by coming up with insights which can help drive the behavior change led by strong proposition for the customers
• Track and analyze product assortment, category performance and path to purchase. As well as, product reviews, cross-sell functionalities performance and market competition trends identifying opportunities to drive purchase and creating customer-centric web merchandising decisions
• Enhance the customers purchase and search journey keeping in mind business / vendor marketing strategy
• Come up with recommendations on driving incremental revenue or margin by building rationale for cross sell, up sell, higher margin products from total available assortment
• Collaborate with platform development and brand (product) team understanding their vision and provide quantitative and qualitative insights
• Collaborate with CRM team to activate campaigns based on merchandising calendar