Campaign Specialist

Must : Agency Experience

2-4 years experience

We are seeking a detail-oriented Paid Campaign Specialist to join our marketing team. You will work directly under the Marketing Manager and will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms (Google, Meta, LinkedIn, and others). This role is crucial in driving qualified leads, increasing conversions, and maximizing ROI for our clients and internal projects.

Key Responsibilities

1. Campaign Planning & Strategy

• Collaborate with the Marketing Manager to understand business goals and define campaign objectives.
• Conduct competitor research, audience analysis, and platform evaluation to recommend the right mix of channels.
• Draft campaign strategies with budgets, timelines, and measurable KPIs.

1. Campaign Setup & Execution

1. Optimization & Performance Management

1. Reporting & Insights

Requirements