Campaign Specialist

You will own all Paid Marketing channels and will work with the agency to deploy,

monitor and strategise ad serving on these channels.

Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across all platforms with a focus on lead quality and volume

Planning digital marketing budgets across all geographies and channels

Efficiently deploying budgets by interfacing with the agency for optimal outputs

Partnering with internal and external creative agencies to conceptualize and implement the communication on all touchpoints

Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel

Work closely with product and marketing teams to plan and execute 360 degree campaigns

Research, assess and implement best and emerging industry practices

Run experiments with clear success / failure metrics

Roles & Responsibilities

Graduation / Post Graduation or similar

Should have a relevant industry experience of 2-4 years

Strong communication skills (oral and written) and ability to work with minimum supervision.

Team player, flexible and adaptable to changing priorities.

Excellent analytical skills and in-depth knowledge in Digital Marketing

Should have a proven expertise in handling B2C marketing with a recognised brand (preferably in the tech / startup domain) and should be currently handling a monthly budget of 50L or above.

Should be currently in a role where he / she manages an internal execution team or an agency.

Should have a previous hands on experience on Facebook & Google marketing tools

B2B marketing experience can be considered but won't be preferred.