Senior Manager - Brand Strategy

About Dentsu India :

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at :

https : / / www.dentsu.com /

https : / / www.dentsu.com / careers

Role summary :

Job Title : Senior Manager - Brand Strategy

Location : Mumbai

Total experience : 5-8 Yrs.

Role overview :

We are looking for an experienced Senior Brand Strategist with 5-8 years of experience in brand planning, digital-first strategy, and integrated campaign development. The ideal candidate has worked in creative or digital agencies that closely partner with media teams, and understands how to balance brand-building with performance outcomes.

Responsibilities

• Lead brand planning and strategic thinking across client accounts, translating business objectives into effective communication strategies.
• Partner with creative, media, and account management teams to develop integrated 360° campaign strategies.
• Analyse consumer insights, market trends, and digital behaviour to craft brand narratives that drive relevance and engagement.
• Develop strategic frameworks for brand positioning, creative briefs, content strategies, and campaign architecture.
• Bring a performance-aware approach : connect brand storytelling with measurable digital KPIs, ensuring creativity meets effectiveness.
• Facilitate workshops and strategic sessions with clients to uncover brand challenges and opportunities.
• Stay ahead of cultural, digital, and social media trends to inform innovative approaches.
• Mentor junior strategists and contribute to building the agency's strategic excellence.

Requirements

Skills Required

integrated campaign development, Performance Marketing, Brand Planning, Brand Positioning