Assistant Manager - Social Commerce

Role Overview

The Social Commerce Manager will be the digital face of Pluckk managing our brand’s presence across Instagram, , and other relevant platforms. You will ideate and execute high-engagement content, drive influencer collaborations, manage social-led events, and ensure Pluckk is authentically represented across digital touchpoints.

Key Responsibilities

• Social Media Ownership : Manage Pluckk’s Instagram, , and YouTube—covering content planning, creation, execution, trend-based formats, performance tracking, and monthly content calendars.
• Influencer & Community Building : Identify and collaborate with influencers, co-create content, run barter / paid campaigns, and grow a community around clean eating and wellness.
• Events & On-ground Activations : Plan and execute social-led events, creator meet-ups, pop-ups, and brand activations with partners, QSRs, corporates, and wellness groups.
• Platform Representation : Coordinate with marketplace partners (Amazon, Zepto, Swiggy, etc.) to maintain consistent brand presence and develop social-first content suited for Q-commerce and retail platforms.

Requirements

Critical Competencies for Success