Vidyakul - Specialist - Performance Management

We are looking for a highly skilled Performance Marketing Specialist with deep expertise in Meta Ads (Facebook & Instagram) and proven experience in scaling campaigns through Google Ads. The ideal candidate should have 5-6 years of experience in digital marketing, preferably within high-growth EdTech startups, and a strong track record of driving measurable ROI.

Key Responsibilities :

• Plan, execute, and optimize performance marketing campaigns across Meta Ads (core focus) and Google Ads (Search, Display, YouTube).
• Drive user acquisition, lead generation, and revenue growth through data-driven strategies.
• Continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV.
• Collaborate with creative and content teams to design impactful ad creatives and messaging.
• Manage budgets efficiently to maximize ROI while ensuring scalability.
• Conduct regular A / B tests on creatives, audiences, and bidding strategies.
• Stay updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech 5-6 years of experience in performance marketing with a strong focus on Meta Ads and hands-on experience with Google Ads.
• Prior experience in EdTech startups is highly preferred.
• Proven success in scaling paid campaigns with measurable ROI.
• Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other performance tracking tools.
• Ability to work in a fast-paced, growth-driven startup environment.
• Excellent communication and collaboration skills.
• Preferred : Experience in Google ads, Meta ads, Attribution tracking and Analysis.

(ref : iimjobs.com)