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General Manager (Corporate Marketing) - Perfumes (08 / 10 / 2025)

Ally-eXecutive HRIndia

3 days ago

Job description

Indian FMCG Group Co hiring for it's Perfume vertical. A Sales & Marketing professional who keeps the caliber to build business. Has Sharp Strategy not just plan but execute over exceeding target / s.

Position Title : - General Manager – Sales & Marketing (Perfumes)
Location : - Noida (Corporate Headquarters)
Reporting To : - Sr. Vice President (Marketing)
Reports : - No direct reports

Educational Qualification : - MBA in Marketing (mandatory)

Experience Required :

15–20 years of total experience in Sales & Marketing

8–10 years must be in the perfume industry

Strong understanding of premium and luxury segments

Key Skills & Competencies :

Thorough knowledge of the perfume industry (product, packaging, pricing, competition, market trends)

Strategic thinking and execution capabilities

Excellent communication and analytical skills

Creative mindset for branding, packaging, and product innovations

Primary Objectives :

To build and scale the Perfume category for the organization

Lead end-to-end Sales and Marketing operations for perfumes

Key Responsibilities :

Develop overall product and marketing strategy for perfumes – covering product range, SKUs, pricing, packaging, distribution, and promotion.

Engage with multiple sales formats to drive product placement and revenue growth.

Conduct competitive scans and provide market intelligence.

Oversee consumer research to align with trends and preferences.

Collaborate with branding and communication agencies for campaigns and creatives.

Innovate on packaging formats for different occasions and consumer segments.

Work with perfume vendors for sourcing and development.

Design and execute sales promotion plans.

Drive sales tie-ups and partnerships to boost market penetration

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Manager Marketing • India

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