Deputy General Manager – Project Lead, Marketing Strategy (International Business)

Key Responsibilities

Therapy Marketing Enhancement

Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.

Ensure marketing activities are fully aligned with business objectives and therapy goals.

Insight Mining & Strategic Mapping

Extract and analyze actionable market, physician, and patient insights.

Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning.

Brand & Portfolio Planning

Build robust marketing and brand plans with a competitive edge.

Strengthen the therapy portfolio and establish optimal product mix rationale.

Drive tail-end brand optimization to maximize value across the portfolio.

Market Intelligence & Research

Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis.

Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies.

Execution Excellence

Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach.

Proactively raise green / red flags on performance deviations and recommend timely corrective actions.

To Apply :

deepa.gulabvani@cadilapharma.com