VML - Planning & Strategy Director

Job Description :

• To cater to the creative campaigns for clients the role requires an expert understanding to leverage social platforms either as a broadcast media, or as narrowcast in designing engaging experience through insights, technologies, and expertise, with a constant test and learn approach.
• The candidate will work closely with the client servicing team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.
• Deep dive into analysis of Category, Competition, Consumer, Culture & Brand to come up with & articulate unique, differentiated insights.
• Create an integrated strategy platform for campaigns / pitches that will serve as an ideal springboard for creative team.
• Prepare and present visual presentations with sharp POV & riveting narrative.
• Translate business objectives into social / digital media objectives, enriched by proprietary benchmarks.
• Analyze available insights and define overall strategy in terms of Distribution and Amplification.
• This could extend to competitive analysis.
• Define the right advertising pressure to put in place to achieve the goals taking into consideration the objectives, challenges & budget limitation.
• Participate actively in new business pitches as and when required.

Skills and Competencies :

(ref : iimjobs.com)