Assistant Vice President - Brand Marketing - Consumer Beauty
Lagrange Point InternationalDelhi NCR, India1 day ago
Job descriptionBachelor's / Master's degree in marketing, business, or a related discipline. 8+ years of brand marketing experience within FMCG or consumer-centric industries. Expertise in ATL / BTL planning, digital campaigns, and new product launches. Strong analytical ability with strategic thinking and stakeholder management skills. Proven track record of driving brand equity
About the Company :
Our client is a rapidly expanding consumer beauty brand with a strong presence across online and offline markets
Roles and Responsibilities :
- Lead overall brand strategy, positioning, and annual marketing plans to drive growth.
- Manage integrated marketing campaigns (ATL / BTL / Digital) to increase visibility and engagement.
- Oversee new product launches and innovation initiatives based on market and consumer trends.
- Drive digital performance, D2C marketing, and channel optimization to improve ROI.
- Track campaign performance, manage agencies / stakeholders, and ensure consistent brand communication.
Skills and Qualifications :
(ref : iimjobs.com)
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Assistant Vice President • Delhi NCR, India
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