Company Description
Oceedee is a modern Indian shoe brand known for its exquisite and contemporary designs with a strong focus on craftsmanship. We take pride in our ability to customize shoes for comfort, bringing designs that fit the modern Indian woman. Rooted in traditional handicraft, Oceedee delivers silhouettes that merge elegance with everyday wearability.
Role Description
As a PR Executive at OCEEDEE, you will be the voice of the brand across all media platforms. You will be responsible for building and maintaining strong media relationships, increasing brand visibility through strategic placements and influencer collaborations, and managing press outreach and brand collaborations. This role requires a strong understanding of fashion, storytelling, and influencer culture.
Key Responsibilities :
Influencer Collaborations :
- Identify and liaise with relevant influencers for content creation
- Coordinate campaigns and manage influencer outreach strategies
Celebrity Collaborations :
Identify and liaise with relevant stylists for organic product placementsGet relevant celebrities to feature in OCEEDEEMedia Relations :
Develop and maintain strong relationships with fashion, lifestyle, and luxury media outlets (online + print)Secure press coverage in leading publications, blogs, and digital platformsCreate and maintain a media contact databasePress Communication :
Write press releases, media kits, and brand stories that reflect OCEEDEE's ethosCoordinate sample requests, image pulls, and product placements with stylists and editorsBrand Collaborations :
Identify relevant brand partners with synergies for a potential collaborationDevelop outreach strategies and drive the execution of the campaign with the Brand HeadMonitoring & Reporting :
Track all media coverage and prepare monthly PR reportsMonitor industry trends and competitors&apos PR activitiesQualifications
Bachelor's degree in PR, Communications, Fashion, or a related field1-2 years of experience in PR or Communications, preferably in the fashion or lifestyle industryStrong network of media and influencer contacts in fashion & lifestyleExcellent written and verbal communication skillsEye for aesthetics and attention to detailAbility to multitask and meet tight deadlinesSelf-starter with a passion for fashion, sustainability, and storytellingShow more
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Skills Required
Media Relations, Pr, Communications