Digital Marketing Manager

About the Role :

We're looking for a Digital Marketing Manager to lead data-driven digital campaigns, manage lead generation and conversion, and drive growth across digital channels. This role suits a strategic marketer with strong analytical skills and hands-on experience in performance marketing.

Key Responsibilities :

• Performance Marketing : Develop and execute ROI-focused campaigns across SEM, SEO, Social Media, PPC, Display, and Email Marketing.
• Lead Generation & Conversion : Optimize lead funnels, improve conversion rates, and manage nurturing workflows with sales alignment.
• Digital Strategy & Growth : Lead digital projects to enhance acquisition, explore new marketing channels, and stay ahead of trends.
• Analytics & Reporting : Track KPIs (CPL, conversion rate, ROI), conduct A / B tests, and derive insights for continuous improvement.
• Agency & Budget Management : Manage digital agencies, allocate budgets effectively, and ensure performance optimization.

Qualifications & Skills :

Skills Required

agency coordination , Lead Management, Ppc, Social Media, Email Marketing, Sem, Performance Marketing, Analytics, Seo