Business Analyst

Role Overview for Business Analyst :

We are seeking a highly motivated and self-driven Business Analyst with 2-4 years of experience in a B2C / D2C product startup. In this pivotal role, you will analyse data, generate insights, and help shape our business strategies. You will collaborate with cross-functional teams to ensure our products meet and exceed user expectations, driving growth and success.

Key Responsibilities :

• Data-Driven Insights : Analyse complex datasets to inform business strategies, optimise product performance, and support decision-making.
• Product Performance Analysis : Monitor and analyze product metrics like activation, retention, conversion, churn, engagement, funnel analysis.
• Experimentation & A / B Testing : Plan, execute, and analyze A / B tests to evaluate the impact of changes or new features. Use data from A / B tests to make data-driven decisions and optimize the product.
• User Behaviour Analysis : Deeply understand customer behaviour and translate insights into actionable recommendations that enhance product and marketing efforts.
• Cross-Functional Collaboration : Partner with product managers, marketing, and engineering teams to ensure alignment on goals and seamless execution of business strategies.
• Strategic Planning : Identify business opportunities, forecast challenges, and provide data-backed recommendations to senior management.
• KPI Management : Define, monitor, and optimise key performance metrics across customer acquisition, retention, and overall product performance.
• Market Research : Conduct thorough market research to stay ahead of industry trends, understand competitor strategies, and anticipate customer needs.
• Process Improvement : Identify opportunities to streamline operations, enhancing efficiency and customer satisfaction.

What You Bring :