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Digital Marketing Manager

Digital Marketing Manager

Hare Krishna CharitiesBengaluru, Karnataka, India
21 hours ago
Job description

Digital Marketing Manager – Hare Krishna Charities

Location : Hyderabad (On-site)

Experience : 10+ years

About Hare Krishna Charities

The Hare Krishna Charities is one of India’s most respected non-profits, working across food distribution, education, healthcare, and heritage development .

Through programs like Bhojanamrita, Indiramma Canteen, Indiramma Alpaharam, Basil Woods Institutions, and Swasthya Hara , HKMCF serves millions of meals and empowers thousands of lives every day.

We are now seeking a Digital Marketing Manager who can lead Hare Krishna Charities’s digital transformation and impact storytelling — someone who can turn purpose into measurable progress, and build a digital presence that attracts both hearts and resources.

Role Overview

This is a strategic leadership role — ideal for someone who has led impact-driven projects , understands the fundraising landscape (CapEx and RevEx), and can unify storytelling, performance marketing, and donor engagement into a single, coherent strategy.

You’ll head a small but high-performing creative and digital team and collaborate closely with leadership to scale HKMCF’s initiatives through thoughtful digital communication and data-backed campaigns.

Key Responsibilities

1. Strategy & Leadership

  • Design and execute a comprehensive digital marketing and fundraising roadmap across all HKMCF verticals.
  • Lead, mentor, and inspire a multi-disciplinary team — designer, videographer / editor, campaign and social media specialists.
  • Develop annual and quarterly plans with clear KPIs for reach, engagement, and fundraising growth.

2. Fundraising & Impact Campaigns

  • Plan and run digital fundraising campaigns for both CapEx (infrastructure) and RevEx (operations) needs.
  • Build donor acquisition and retention funnels through targeted digital initiatives.
  • Partner with creative and external agencies to produce cause-based storytelling and donor communication assets.
  • 3. Brand & Content Leadership

  • Shape HKMCF’s digital brand voice across web, social media, video, and email channels.
  • Lead storytelling initiatives that highlight beneficiaries, programs, and outcomes with authenticity and emotional resonance.
  • Ensure brand consistency and visual identity across all campaigns and platforms.
  • 4. Performance, Analytics & Reporting

  • Manage ad spends, ROI tracking, and fundraising performance metrics across platforms.
  • Generate data-driven insights to optimize ongoing campaigns.
  • Present monthly and quarterly performance reports to leadership.
  • Ideal Candidate Profile

  • 10+ years of proven experience in digital marketing, with 3+ years in a senior leadership role.
  • Strong track record of executing impact or fundraising campaigns for non-profits, CSR programs, or educational institutions.
  • Deep understanding of digital ecosystems — SEO / SEM, paid media, analytics, automation, CRM tools, and content strategy.
  • Excellent leadership, stakeholder management, and creative judgment skills.
  • Ability to balance empathy, storytelling, and performance metrics.
  • Passionate about purpose-driven communication and creating measurable social impact.
  • Why This Role Matters

    HKMCF’s initiatives touch lives every single day — from a child’s first meal to a school’s first classroom.

    The Digital Marketing Manager will be the voice that connects these stories to the world — turning goodwill into growth, and compassion into contributions.

    If you’ve led impact projects that have changed how people see, feel, and act — this is your chance to create transformation at scale.

    Note : Candidates will be asked to do a small assignment. Just so you know, only willing candidates can apply.

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    Digital Marketing Manager • Bengaluru, Karnataka, India

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