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Neolacta Lifesciences - Lead - Digital Marketing

Neolacta Lifesciences - Lead - Digital Marketing

NeoLacta Lifesciences Pvt LtdBangalore, India
4 days ago
Job description

: Digital Marketing, Community & SEO Lead.

Notice Period Immediately.

Mode Work from Office.

Salary Best in the Industry.

About Company :

Neolacta Lifesciences is a pioneering biotechnology company improving infant health through

both human milkderived products and other innovative therapies.

Shape the digital face of an infant health-focused brand that blends awareness, credibility, and

community engagement in equal measure and across multiple platforms.

Why us? : Three reasons.

  • The first and only of its kind company in India and Asia and one of only three in

the world.

  • A multi-faceted role.
  • High degree of autonomy in decision making and execution.

    • Role Overview :

    Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo).

    Target audience : Neonatologists, parents, Lactation Consultants,

    Blend thinking with hands-on execution managing communities and optimizing web presence.

    Key & Content Growth :

  • Build and manage active online communities across multiple platforms.
  • Partnership with existing parenting communities : Work with BabyChakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories.
  • Manage tie-ups for guest blogs, reels etc.
  • Develop organic, content-led strategies posts, videos, carousels, regional content.
  • Engage directly with HCPs, influencers, and niche audiences to enhance credibility.

    • Website Management & SEO :

  • Oversee website content updates for accuracy and SEO alignment.
  • Collaborate with developers and designers for UX and content improvements.

    • Analytics & Insights :

  • Measure digital performance across social and web platforms.
  • Use analytics tools to refine content, community, and SEO strategies.

    • Must-Have Skills :

  • Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns.
  • Prior experience in either B2B or B2C.
  • Hands-on use of LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj etc).
  • Familiarity with WordPress, Google Analytics, and SEO tools.
  • Strong ability to create engaging, multi-format content.
  • Analytical and creative approach to digital engagement.

    • Donts This Role is NOT For :

  • Marketers focused only on paid ads or short-term results.
  • Candidates limited to FB / Instagram.
  • Individuals who have managed agencies rather than individual tasks.

    • (ref : iimjobs.com)

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