Industrial Sales DirectorSheenlac Paints Limited • Chennai, Republic Of India, IN

Industrial Sales Director

Sheenlac Paints Limited • Chennai, Republic Of India, IN

1 day ago

Job description

Head - Industrial Sales

Location : Chennai, Tamil Nadu, India (with travel across key industrial regions)
Employment Type : Full-time
Experience Level : Senior Leadership (10+ years)

About Sheenlac Paints

Established in 1962, one of India's leading paint and finishes companies, ranking among the top 5 in the industry

Evolved from manufacturing thinners and wood polishes into a powerhouse offering innovative decorative, automotive, wood, and general industrial coatings

Strategic joint ventures with global leaders like Noroo Coating (Korea) and AkzoNobel (Italy), delivering over 20,000 automotive colors and cutting-edge protective solutions

Committed to innovation, quality, and customer excellence—seeking a visionary leader to propel industrial sales to new heights

Role Summary

Spearhead the industrial coatings division, driving revenue growth, expanding market share, and building strategic partnerships in sectors like manufacturing, automotive, and infrastructure

Report to the NSM;

lead a high-performing team, craft go-to-market strategies, and ensure dominance in the competitive landscape

Pivotal role for a results-oriented leader passionate about the paints and coatings industry, with P&L accountability and focus on sustainable, high-margin growth

Key Responsibilities

Develop and execute comprehensive sales strategies for industrial coatings to achieve annual revenue targets (e.G., 20-30% YoY growth), including forecasting, budgeting, and performance tracking

Lead and mentor a team of regional sales managers and executives, fostering a high-motivation culture through training, coaching, and performance evaluations

Identify and secure new business opportunities with key industrial clients (e.G., OEMs, engineering firms), conducting market analysis to penetrate untapped segments

Build and nurture long-term relationships with distributors, dealers, and end-users, ensuring exceptional customer satisfaction and timely resolution of queries or complaints

Collaborate with R&D, marketing, and technical teams to align product innovations with market needs, promoting Sheenlac's sustainable and high-performance coatings

Monitor competitor activities (e.G., Asian Paints, Berger, Kansai Nerolac) and industry trends, adapting strategies to maintain a competitive edge in pricing, product positioning, and service delivery

Oversee logistics and supply chain coordination to ensure seamless product availability, minimizing downtime and optimizing inventory for industrial clients

Drive promotional initiatives, such as industry trade shows, client demos, and B2B events, to enhance brand visibility and generate leads

Analyze sales data and KPIs using tools like CRM systems to refine tactics, report on pipeline health, and contribute to annual business planning

Ensure compliance with industry regulations and sustainability standards, positioning Sheenlac as a trusted partner in eco-friendly industrial solutions

Qualifications & Requirements

MBA or equivalent in Sales / Marketing / Business Management from a reputed institution

10+ years of progressive experience in B2B industrial sales, with at least 5 years in a leadership role within the paints / coatings / chemicals industry (experience with competitors like Asian Paints or Berger preferred)

Proven track record of achieving / exceeding sales targets in industrial segments, with P&L management exposure

Strong understanding of industrial coatings applications, market dynamics, and supply chain in manufacturing-heavy regions

Excellent leadership, negotiation, and stakeholder management skills;

ability to travel 40-50% across India

Preferred Skills

Proficiency in CRM tools (e.G., Salesforce) and data analytics for sales forecasting

Strategic thinker with a customer-centric approach and passion for innovation in sustainable coatings

Exceptional communication and presentation skills for C-suite interactions

What We Offer

Competitive compensation package with performance-based incentives

Comprehensive benefits : Health insurance, paid leave, and professional development opportunities

The chance to lead transformative growth in a legacy brand committed to innovation and excellence

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Sales Director • Chennai, Republic Of India, IN

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