CRM and Analytics Lead

We're looking for a sharp, consumer-obsessed

CRM and Analytics Lead

This strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement :

Key Responsibilities

Consumer & Behavioral Analytics

Analyze customer cohorts, journeys, and behavioral patterns to identify growth levers.

Develop segmentation strategies and marketing interventions based on behavioral triggers.

Build and test predictive models (churn, LTV, next-best action) across campaigns.

CRM Leadership

Own end-to-end CRM strategy—from platform management to campaign execution.

Drive personalized, omni-channel customer journeys (email, SMS, app, WhatsApp).

Collaborate with tech and Martech teams to scale automation and personalization.

Marketing & Campaign Analytics

Design models to measure campaign impact (pre-post, control-test, incremental sales).

Monitor KPIs : ROI, AMS uplift, conversion rates, repeat visits, and customer stickiness.

Translate insights into actionable strategies with business and category teams.

Loyalty Program Analytics (My Spencer’s Reward)

Analyze program performance, lifecycle trends, and redemption behavior.

Track metrics like activation rate, incremental sales, and frequency lift.

Recommend data-driven interventions to boost loyalty revenue.

Strategic Business Insights

Deliver dashboards and insights that influence leadership decisions.

Convert analytics into commercial levers—pricing, assortment, targeting, retention.

Qualifications & Experience

experience in consumer analytics, CRM, or data-driven marketing (retail / e-commerce / FMCG preferred / QSR).

Proficiency in SQL, Excel, and visualization tools (Power BI, Tableau, Google Data Studio).

Hands-on experience with CRM platforms.

Strong foundation in consumer psychology, segmentation, and lifecycle management.

MBA in Marketing / Analytics or related field preferred.

What We’re Looking For

Consumer-first mindset with a knack for behavioral insights.

Logical thinker who connects data to business outcomes.

Strong ownership and ability to lead CRM independently.

Excellent communicator and stakeholder influencer.

Curious, agile, and thrives in a fast-paced, data-rich environment.