Meta Ads Specialist
StigaDelhi, India, India19 hours ago
Job descriptionOptimise for CPL, CPA, ROAS, AOV, LTV, and lead quality metrics. Run A / B tests on hooks, formats, placements, landing pages, and CTWA flows. Improve creative CTR, thumb-stop ratio, and conversion rates through structured testing. Troubleshoot under-spending campaigns, learning phase issues, high CPA, and attribution drop-offs. Work closely with internal creative teams to deliver scroll-stopping ads (static, carousel, reels). Develop hooks, angles, and briefs based on consumer psychology, pain points, and platform trends. Benchmark and reverse-engineer top ads from Meta Ad Library to build winning concepts. Ensure creatives match brand tone (education, D2C apparel, wellness, services). Set up and maintain Meta Pixel + CAPI (Conversions API) via GTM, Shopify, WooCommerce, or API gateways. Implement event deduplication, custom conversions, and advanced matching. Track performance using GA4, UTMs, and Sheets dashboards. Monitor daily performance, identify patterns, and proactively fix issues. Build weekly / monthly reports with insights, not just numbers. Suggest funnel or offer improvements based on data. 2–3 years hands-on Meta Ads experience with proven results in D2C or lead-gen. Strong command over : Campaign structuring, Scaling strategy, CAPI + Pixel setup, Creative testing, Audience segmentation Solid understanding of performance metrics : CPL, CPA, ROAS, CTR, CVR, AOV. Ability to write or brief strong ad copy and creative concepts. Experience with landing page CRO is a bonus. Comfortable working across multiple brands (education, D2C, wellness, consulting). Analytical mindset with high attention to detail. Education : Bachelor’s degree in Marketing, Business, Economics, or similar. Good to Have : Experience with D2C brands, Education institutes, or performance-driven agencies.
Note : Only candidates who fill out the form at the bottom will be considered.
About the Role :
We’re hiring a full-time Meta Ads Specialist with deep experience in scaling lead-gen and D2C performance campaigns.
This role needs someone who understands how to structure funnels, optimise with precision, and consistently produce or brief high-converting creatives.
If you’re obsessed with testing, data, and creative strategy and know how to turn campaigns profitable, this role is built for you.
Key Responsibilities :
Campaign Strategy & Execution
- Plan, launch, and optimise Meta campaigns across Lead, Sales, and CTWA objectives.
- Structure TOF / MOF / BOF funnels aligned with brand goals (education, wellness, D2C, service businesses).
- Build strong audience layering—interest, lookalike, first-party (CAPI), behavioural, retargeting cohorts.
- Maintain clean, scalable account architecture (naming conventions, UTM hygiene, budget pacing).
Performance Optimisation
Creatives & Messaging
Tracking & Attribution
Analysis & Reporting
Requirements
Compensation
₹40,000-₹50,000 per month, based on experience and assessment.
Form :
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Meta Ads Specialist • Delhi, India, India
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