Meta Ads Specialist

Note : Only candidates who fill out the form at the bottom will be considered.

About the Role :

We’re hiring a full-time Meta Ads Specialist with deep experience in scaling lead-gen and D2C performance campaigns.

This role needs someone who understands how to structure funnels, optimise with precision, and consistently produce or brief high-converting creatives.

If you’re obsessed with testing, data, and creative strategy and know how to turn campaigns profitable, this role is built for you.

Key Responsibilities :

Campaign Strategy & Execution

Plan, launch, and optimise Meta campaigns across Lead, Sales, and CTWA objectives.

Structure TOF / MOF / BOF funnels aligned with brand goals (education, wellness, D2C, service businesses).

Build strong audience layering—interest, lookalike, first-party (CAPI), behavioural, retargeting cohorts.

Maintain clean, scalable account architecture (naming conventions, UTM hygiene, budget pacing).

Performance Optimisation

Optimise for CPL, CPA, ROAS, AOV, LTV, and lead quality metrics.

Run A / B tests on hooks, formats, placements, landing pages, and CTWA flows.

Improve creative CTR, thumb-stop ratio, and conversion rates through structured testing.

Troubleshoot under-spending campaigns, learning phase issues, high CPA, and attribution drop-offs.

Creatives & Messaging

Work closely with internal creative teams to deliver scroll-stopping ads (static, carousel, reels).

Develop hooks, angles, and briefs based on consumer psychology, pain points, and platform trends.

Benchmark and reverse-engineer top ads from Meta Ad Library to build winning concepts.

Ensure creatives match brand tone (education, D2C apparel, wellness, services).

Tracking & Attribution

Set up and maintain Meta Pixel + CAPI (Conversions API) via GTM, Shopify, WooCommerce, or API gateways.

Implement event deduplication, custom conversions, and advanced matching.

Track performance using GA4, UTMs, and Sheets dashboards.

Analysis & Reporting

Monitor daily performance, identify patterns, and proactively fix issues.

Build weekly / monthly reports with insights, not just numbers.

Suggest funnel or offer improvements based on data.

Requirements

2–3 years hands-on Meta Ads experience with proven results in D2C or lead-gen.

Strong command over : Campaign structuring, Scaling strategy, CAPI + Pixel setup, Creative testing, Audience segmentation

Solid understanding of performance metrics : CPL, CPA, ROAS, CTR, CVR, AOV.

Ability to write or brief strong ad copy and creative concepts.

Experience with landing page CRO is a bonus.

Comfortable working across multiple brands (education, D2C, wellness, consulting).

Analytical mindset with high attention to detail.

Education : Bachelor’s degree in Marketing, Business, Economics, or similar.

Good to Have : Experience with D2C brands, Education institutes, or performance-driven agencies.

Compensation

₹40,000-₹50,000 per month, based on experience and assessment.

Form :