Senior Lead - Ad Sales

Key responsibilities :

1. Monetization strategy : Develop and execute a comprehensive sales strategy to drive revenue for our HXR device network. Identify and prioritize advertising verticals, including retail, automotive, entertainment, and luxury goods.

2. Media network sales : Actively prospect, pitch, and close advertising deals with brands and media agencies. Your focus will be on selling ad inventory on our HXR devices, moving beyond traditional media to a premium, immersive ad experience.

3. Creative campaign collaboration : Work closely with clients and our internal creative teams to design and sell custom HXR advertising campaigns. Guide clients on how to maximize the impact of their message using our generative AI capabilities to create hyper-realistic, interactive ad content.

4. Location-based selling : Leverage your OOH experience to strategically sell placements based on device location, audience demographics, and real-time footfall data. Bundle ad packages to provide maximum value to clients.

5. Strategic partnerships : Build and maintain strong, long-term relationships with key decision-makers at advertising agencies and with corporate marketing departments.

6. Performance reporting : Provide clients with post-campaign performance analytics, including audience engagement metrics and brand recall. Your reporting will demonstrate the unique value and ROI of HXR advertising.

7. Market feedback : Act as the voice of the customer, providing valuable market feedback to our product and engineering teams to help shape future HXR network Proven OOH advertising sales experience : Minimum 10 years of experience in selling traditional or digital OOH media is essential. You understand the media landscape and have established relationships with relevant brands and agencies.

2. Conceptual and consultative sales skills : You can effectively sell a new, intangible, and highly creative ad medium. You excel at helping clients envision how their brand can come to life through holographic experiences.

3. Goal-oriented and self-motivated : You are a driven "hunter" who can meet and exceed ambitious revenue targets. You thrive in a dynamic, early-stage environment and are motivated by building a new market.

4. Exceptional communication and presentation skills : You can articulate the value of complex technology compellingly and persuasively. You are confident presenting to senior-level stakeholders.

5. Strong negotiation skills : You are an expert negotiator with the ability to structure and close complex ad contracts.

6. Passion for innovation : You have a genuine excitement for cutting-edge technology and its potential to disrupt traditional advertising models.

(ref : iimjobs.com)