Head of Digital Marketing

We are seeking an experienced and visionary  Head of Digital Marketing  to lead the digital marketing efforts for a large hospital system in India.

The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transformation across the organization. The role will focus on leveraging digital channels to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience.

Requirements

Key Responsibilities :

1. Digital Strategy & Consumer Engagement

• Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.
• Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.
• Develop and execute performance marketing strategies across paid, owned, and earned media.
• Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.

2. Martech & Data-Driven Decision Making

3. Innovation & Transformation Initiatives

4. Cross-Functional Collaboration

Knowledge, Skills and Experience

Educational qualifications / Certification : Post Graduate degree in Business, Marketing, Digital Strategy, or a related field

Relevant experience :

Skills and Capabilities

Functional :

Behavioural :

Benefits

Key Responsibilities :

1. Digital Strategy & Consumer Engagement

2. Martech & Data-Driven Decision Making

3. Innovation & Transformation Initiatives

4. Cross-Functional Collaboration

Knowledge, Skills and Experience

Educational qualifications / Certification : Post Graduate degree in Business, Marketing, Digital Strategy, or a related field

Relevant experience :

Skills and Capabilities

Functional :

Behavioural :