Admissions Nurturing Manager

About the Role

We are looking for a strategic and execution-focused Mid-Funnel Marketing Manager to design and run campaigns that nurture prospective students and parents through the admissions journey at upGrad School of Technology (uGSOT) . This role is critical in bridging performance marketing and admissions, ensuring that leads generated at the top of the funnel are educated, engaged, and motivated to move towards application, test-taking, and enrollment. A core part of this role is Customer Lifecycle Management (CLM) - designing and executing engagement strategies that guide students smoothly across every stage of the funnel.

🚨 Important :

Interested and eligible candidates are requested to submit their application through the Google Form link provided .

Application link : https : / / forms.Gle / gFKUnB8HDti8qvv49

Key Responsibilities

Customer Lifecycle Management (CLM)

• Map and manage the entire student-parent journey across funnel stages (lead → application → test → interview → offer → enrollment).
• Build stage-specific communication journeys (emails, WhatsApp, SMS, webinars, FAQs) tailored to different audience segments.
• Monitor lifecycle health metrics (stage-to-stage conversions, drop-offs, engagement levels).
• Design and execute interventions to reduce drop-offs and accelerate movement through the funnel.
• Collaborate with admissions to integrate real-time objections and FAQs into lifecycle communication.

Funnel Nurturing & Campaigns

Content & Messaging

Channel Management

Data & Optimization

Collaboration & Leadership

Requirements

What Success Looks Like

This role is ideal for someone who thrives at the intersection of lifecycle strategy, CRM automation, and storytelling — building a seamless, empathetic admissions journey for both students and parents.