D2C Growth Associate (Shopify)

About Nap Chief

At Nap Chief, we're building India's coolest premium kidswear brand – bold, playful, and proudly homegrown. From our own fast-growing D2C platform to leading marketplaces, we've built a strong presence and a loyal parent community. With ultra-soft fabrics and designs kids actually love wearing, we're scaling fast — and we're looking for someone who can help us grow even faster. ????

Role : D2C Growth Associate (Shopify)

• ???? Location : Andheri, Mumbai (On-site)
• ???? Experience : 2–4 years (Fashion / D2C preferred)

Key Responsibilities

• ???? Shopify Store & Merchandising
• Manage and optimize the Shopify storefront for a seamless shopping experience.
• Upload and manage product catalogs, size charts, inventory, and seasonal collections.
• Collaborate with design & marketing teams to create engaging landing pages.
• Implement fashion-specific merchandising : "Shop the Look," size / age collections, festive drops.
• ???? Revenue Growth & Conversion Optimization
• Drive CRO through A / B testing of product pages, CTAs, and checkout flows.
• Increase AOV via upselling, cross-selling, bundling, and free-shipping thresholds.
• Set up abandoned cart recovery, retention, and loyalty / referral programs.
• ???? Analytics & Insights
• Track KPIs : Conversion Rate, AOV, LTV, Repeat Purchase Rate.
• Analyze customer cohorts, seasonal demand, and product performance.
• Share actionable insights with leadership for growth strategy.
• ???? Marketing & Campaign Execution
• Support festive campaigns, influencer drops, and collection launches.
• Ensure Shopify integrates smoothly with Meta, Google, TikTok, marketplaces.
• Implement SEO best practices for product pages and collections.
• Enable reviews & UGC to build trust in the kidswear segment.

Requirements

• 2–4 years of hands-on Shopify experience in D2C fashion, apparel, or lifestyle brands.
• Strong knowledge of CRO, merchandising, retention strategies.
• Familiarity with Shopify apps (ReConvert, Klaviyo, Smile.io, Judge.me, etc.).
• Working knowledge of GA4, Facebook Pixel, and marketing attribution tools.
• Analytical + creative mindset with an eye for fashion and user experience.

Why Join Nap Chief

✨ Be part of India's fastest-growing premium kidswear brand .

✨ Directly shape revenue, growth, and customer experience .

✨ Work in a creative, collaborative team where your ideas become reality.

• ???? To apply, email your resume to [HIDDEN TEXT]

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Skills Required

Cro, Shopify, Merchandising, retention strategies